Sarah Hawley

So that was driving traffic into that survey and onto our website and then marketing the survey into April when we launched.

So we did not have a huge budget at all and we were really doing this the best we could with the resources we had at the time, just boosting our social media posts and learning as we went.

We built our email list up to 5,300 emails of which most were professionals.

As I said at the start, we wanted to grow the professional side of the marketplace mostly, but we did have about, I think, 15 percent of the people who signed up were also companies.

What ultimately ended up happening when we launched in the first month,

We converted 50 companies and 793 professionals into registered people and companies on GrowMotely, which means they completed their entire profile and they're now set up on the platform.

Over the coming months, we converted more and more of them in, and we have built our mailing list since then to...

31,000 professionals and 6,500 companies.

So this was just really the starting point to kick this off and give us people and companies to start to talk to and market to.

Also, it positioned us as experts, as I mentioned, and continues to attract media and PR.

And there's the number I was able to

find is we just had 20 downloads of this just in the last month and this is a two-year-old survey so you know it's pretty effective tool that just kicks away in the background because journalists and people are always looking for stats and information um so yeah over the last not quite 20 minutes because i rushed through that

I showed you how to co-create building using a community-first approach and that authentic co-creation that engages people on the vision and the mission of your company and your organization, which also creates a lot of loyalty and connection with the brand as you move forward.

determining a tool to work on that co-creation with them.

And we used the survey.

And then we had a landing page and all of that via social media, which I showed you.

And then taking time to publish that content in a really beautiful, meaningful way.

We also, I didn't mention this, we shared it first with our community.

So that was kind of like the thank you and the reward to say thank you so much.

His first glance at the survey before we publicly published it and used it for all of the media and PR.