Sarah Jolly Jarvis

Well, a beta tester is someone who tries your product or service before the official launch. That's your kind of technical definition. In reality, what does it look like? It looks like a group of individuals you get together who are ideally your ideal client or as close to your ideal client as possible, who can feedback, who can work with you on what it is you are offering.

Well, a beta tester is someone who tries your product or service before the official launch. That's your kind of technical definition. In reality, what does it look like? It looks like a group of individuals you get together who are ideally your ideal client or as close to your ideal client as possible, who can feedback, who can work with you on what it is you are offering.

And the value that that brings, I'm going to come on to in the why bit in just a second, but it really does revolutionize your ability to hit the ground running, make sure that you are offering something that people actually want.

And the value that that brings, I'm going to come on to in the why bit in just a second, but it really does revolutionize your ability to hit the ground running, make sure that you are offering something that people actually want.

And the value that that brings, I'm going to come on to in the why bit in just a second, but it really does revolutionize your ability to hit the ground running, make sure that you are offering something that people actually want.

And that's the thing is, is time and time again, people come to me having created a course, people are out there telling people how to create a signature course, but they're not actually teaching them how to sell it. And that's because the problem is, is they can't sell it because they made it in isolation. I have a client at the moment who had created a course and it took her a year. Okay.

And that's the thing is, is time and time again, people come to me having created a course, people are out there telling people how to create a signature course, but they're not actually teaching them how to sell it. And that's because the problem is, is they can't sell it because they made it in isolation. I have a client at the moment who had created a course and it took her a year. Okay.

And that's the thing is, is time and time again, people come to me having created a course, people are out there telling people how to create a signature course, but they're not actually teaching them how to sell it. And that's because the problem is, is they can't sell it because they made it in isolation. I have a client at the moment who had created a course and it took her a year. Okay.

And actually during that time, she never once spoke to somebody who could be a potential client because she was following word for word what is this individual, this organization was telling them to do. And so she didn't go anywhere near her ideal clients to sense check if this was actually what they wanted. And guess what? Surprise, surprise. They don't. Surprise, surprise.

And actually during that time, she never once spoke to somebody who could be a potential client because she was following word for word what is this individual, this organization was telling them to do. And so she didn't go anywhere near her ideal clients to sense check if this was actually what they wanted. And guess what? Surprise, surprise. They don't. Surprise, surprise.

And actually during that time, she never once spoke to somebody who could be a potential client because she was following word for word what is this individual, this organization was telling them to do. And so she didn't go anywhere near her ideal clients to sense check if this was actually what they wanted. And guess what? Surprise, surprise. They don't. Surprise, surprise.

The messaging is absolutely totally off. But already I have spoiled some of my whys. So let me just continue to kind of explain the beta tester role. So. They're helping you to meet the needs of your ideal client. They're helping you to understand. It's a bit of a try before you buy and you overly commit. It enables you to test that idea, that concept. It's like a rehearsal for the real thing.

The messaging is absolutely totally off. But already I have spoiled some of my whys. So let me just continue to kind of explain the beta tester role. So. They're helping you to meet the needs of your ideal client. They're helping you to understand. It's a bit of a try before you buy and you overly commit. It enables you to test that idea, that concept. It's like a rehearsal for the real thing.

The messaging is absolutely totally off. But already I have spoiled some of my whys. So let me just continue to kind of explain the beta tester role. So. They're helping you to meet the needs of your ideal client. They're helping you to understand. It's a bit of a try before you buy and you overly commit. It enables you to test that idea, that concept. It's like a rehearsal for the real thing.

It gives you that opportunity. I had a client recently, Rebecca, and she did a beta test with some of her ideal clients. They didn't show up, they weren't committed, they weren't engaged.

It gives you that opportunity. I had a client recently, Rebecca, and she did a beta test with some of her ideal clients. They didn't show up, they weren't committed, they weren't engaged.

It gives you that opportunity. I had a client recently, Rebecca, and she did a beta test with some of her ideal clients. They didn't show up, they weren't committed, they weren't engaged.

and she was like these people are just too busy they're just not prioritizing the outcome that i will provide them with with this course and so you know she that made her go back to and look at who her ideal client really is um and she picked a slightly different niche the difference was it was still female they still had the same challenges but they were individuals who had not yet had a family who not who not yet had any commitments

and she was like these people are just too busy they're just not prioritizing the outcome that i will provide them with with this course and so you know she that made her go back to and look at who her ideal client really is um and she picked a slightly different niche the difference was it was still female they still had the same challenges but they were individuals who had not yet had a family who not who not yet had any commitments

and she was like these people are just too busy they're just not prioritizing the outcome that i will provide them with with this course and so you know she that made her go back to and look at who her ideal client really is um and she picked a slightly different niche the difference was it was still female they still had the same challenges but they were individuals who had not yet had a family who not who not yet had any commitments