Sarah Jolly Jarvis

But what you don't know, to start off with, is your statistics on from the number of people who, for example, take up a lead magnet, how many of those will go on to buy. Because over time, what I have with my pipelines, is that you can actually provide a value to those initial leads coming in.

So the leads that come in, you would be, I think the last time I checked my initial leads, the value of those initial leads was something like $250. And then from there, because you know that from there, there'll be so many individuals who go on to buy that higher ticket item. And so you can then begin to get much clearer on the actual value, which is in your pipeline rather than a guesstimate.

So the leads that come in, you would be, I think the last time I checked my initial leads, the value of those initial leads was something like $250. And then from there, because you know that from there, there'll be so many individuals who go on to buy that higher ticket item. And so you can then begin to get much clearer on the actual value, which is in your pipeline rather than a guesstimate.

So the leads that come in, you would be, I think the last time I checked my initial leads, the value of those initial leads was something like $250. And then from there, because you know that from there, there'll be so many individuals who go on to buy that higher ticket item. And so you can then begin to get much clearer on the actual value, which is in your pipeline rather than a guesstimate.

Because at the end of the day, those initial people who take up a lead magnet, not everybody is going to purchase your high ticket offer, but a percentage of them will. But if you put their value as that high ticket, you're going to be well excited by the value that's in your pipeline. But it's unrealistic that you're going to get that 100% conversion.

Because at the end of the day, those initial people who take up a lead magnet, not everybody is going to purchase your high ticket offer, but a percentage of them will. But if you put their value as that high ticket, you're going to be well excited by the value that's in your pipeline. But it's unrealistic that you're going to get that 100% conversion.

Because at the end of the day, those initial people who take up a lead magnet, not everybody is going to purchase your high ticket offer, but a percentage of them will. But if you put their value as that high ticket, you're going to be well excited by the value that's in your pipeline. But it's unrealistic that you're going to get that 100% conversion.

So using your conversion rates can help you to understand actually what I can expect from the current pipeline that I've got. As soon as we were able to input all that information, it was really clear that actually where her time needed to be focused was not on necessarily generating more people for the lead magnet, but it was actually following up those people who'd taken up the lead magnet.

So using your conversion rates can help you to understand actually what I can expect from the current pipeline that I've got. As soon as we were able to input all that information, it was really clear that actually where her time needed to be focused was not on necessarily generating more people for the lead magnet, but it was actually following up those people who'd taken up the lead magnet.

So using your conversion rates can help you to understand actually what I can expect from the current pipeline that I've got. As soon as we were able to input all that information, it was really clear that actually where her time needed to be focused was not on necessarily generating more people for the lead magnet, but it was actually following up those people who'd taken up the lead magnet.

They'd been neglected because it wasn't such a clear step for her because she didn't have that pipeline on that CRM in place. Now, when I say a pipeline, what am I talking about? It would be easier at this stage for me to be able to show you. But we are on audio. And so what I will do is talk you through. It's very, very similar to a Trello board in that you have those columns.

They'd been neglected because it wasn't such a clear step for her because she didn't have that pipeline on that CRM in place. Now, when I say a pipeline, what am I talking about? It would be easier at this stage for me to be able to show you. But we are on audio. And so what I will do is talk you through. It's very, very similar to a Trello board in that you have those columns.

They'd been neglected because it wasn't such a clear step for her because she didn't have that pipeline on that CRM in place. Now, when I say a pipeline, what am I talking about? It would be easier at this stage for me to be able to show you. But we are on audio. And so what I will do is talk you through. It's very, very similar to a Trello board in that you have those columns.

and so at the top of the column you'll have the different types my I tend to get particularly to start off with with clients they tend to run on the same sort of format as myself the vast majority of my clients are service-based businesses and so it's potential lead it's inquiry as the next column the next column along would be soft detailed so you would be basically saying roughly you know this is what I do on a casual basis nothing specific about a course but

and so at the top of the column you'll have the different types my I tend to get particularly to start off with with clients they tend to run on the same sort of format as myself the vast majority of my clients are service-based businesses and so it's potential lead it's inquiry as the next column the next column along would be soft detailed so you would be basically saying roughly you know this is what I do on a casual basis nothing specific about a course but

and so at the top of the column you'll have the different types my I tend to get particularly to start off with with clients they tend to run on the same sort of format as myself the vast majority of my clients are service-based businesses and so it's potential lead it's inquiry as the next column the next column along would be soft detailed so you would be basically saying roughly you know this is what I do on a casual basis nothing specific about a course but

But that person now knows that I do X and Y. OK, that would be your soft detail, your full detail. I tend to full detail on on a message, on a messenger, on a message rather than get them on a call to full detail. But a lot of my clients would have, you know, calling sent at that point and then call booked. and then full detailed or call complete.

But that person now knows that I do X and Y. OK, that would be your soft detail, your full detail. I tend to full detail on on a message, on a messenger, on a message rather than get them on a call to full detail. But a lot of my clients would have, you know, calling sent at that point and then call booked. and then full detailed or call complete.

But that person now knows that I do X and Y. OK, that would be your soft detail, your full detail. I tend to full detail on on a message, on a messenger, on a message rather than get them on a call to full detail. But a lot of my clients would have, you know, calling sent at that point and then call booked. and then full detailed or call complete.

And then you would then go on to have purchased or signed up or awaiting payment. And then as a final step, you would have not interested at this point. I tend to keep my not interested in my pipeline. If they are absolutely not suitable, unqualified, you wouldn't want to work with them.