Sarah Jolly Jarvis

So if you've got more expenses than you have revenue, if you're relying on inconsistent or low quality leads that are keeping you super busy, or you're overworking and underpaying despite working harder. So we found at the agency that the only people who were getting the decent, consistent wages were people who were working for us, not ourselves.

And that is where we really needed to kind of take a check on that. And also to be fair, figure out what direction we wanted to go in and where our skills lay and where we actually wanted to be spending our time. So why leads still matter at this stage is because more revenue comes from those more of those conversions. OK.

And that is where we really needed to kind of take a check on that. And also to be fair, figure out what direction we wanted to go in and where our skills lay and where we actually wanted to be spending our time. So why leads still matter at this stage is because more revenue comes from those more of those conversions. OK.

And that is where we really needed to kind of take a check on that. And also to be fair, figure out what direction we wanted to go in and where our skills lay and where we actually wanted to be spending our time. So why leads still matter at this stage is because more revenue comes from those more of those conversions. OK.

The takeaway on this is if you haven't got a proven, predictable lead generation system in place, then I would hold off the scaling as much as possible, put temporary stuff into positions, et cetera, et cetera, to fulfill what you've got, but be in a position where you can easily do something about it if you find yourself missing those clients coming through.

The takeaway on this is if you haven't got a proven, predictable lead generation system in place, then I would hold off the scaling as much as possible, put temporary stuff into positions, et cetera, et cetera, to fulfill what you've got, but be in a position where you can easily do something about it if you find yourself missing those clients coming through.

The takeaway on this is if you haven't got a proven, predictable lead generation system in place, then I would hold off the scaling as much as possible, put temporary stuff into positions, et cetera, et cetera, to fulfill what you've got, but be in a position where you can easily do something about it if you find yourself missing those clients coming through.

So I talked about the problem and you're like, yeah, okay, Sarah, I get that. I definitely have one of those problems. But what do you do about it? Well, you know that I love ideal client, okay? And the first step in this process is to look at your ideal client, okay? Get super clear on who you want to be working with, the problems that they are facing, the problems that you are solving, okay?

So I talked about the problem and you're like, yeah, okay, Sarah, I get that. I definitely have one of those problems. But what do you do about it? Well, you know that I love ideal client, okay? And the first step in this process is to look at your ideal client, okay? Get super clear on who you want to be working with, the problems that they are facing, the problems that you are solving, okay?

So I talked about the problem and you're like, yeah, okay, Sarah, I get that. I definitely have one of those problems. But what do you do about it? Well, you know that I love ideal client, okay? And the first step in this process is to look at your ideal client, okay? Get super clear on who you want to be working with, the problems that they are facing, the problems that you are solving, okay?

Where are they hanging out? Okay, because that's really key. That's where you can tap into that resource. It's your little happy hunting ground. Where can you go and find customers? Where can you get in front of them and show them that you are the answer to their problems? Show them that you understand their problems. How can you do that?

Where are they hanging out? Okay, because that's really key. That's where you can tap into that resource. It's your little happy hunting ground. Where can you go and find customers? Where can you get in front of them and show them that you are the answer to their problems? Show them that you understand their problems. How can you do that?

Where are they hanging out? Okay, because that's really key. That's where you can tap into that resource. It's your little happy hunting ground. Where can you go and find customers? Where can you get in front of them and show them that you are the answer to their problems? Show them that you understand their problems. How can you do that?

And then what are they willing to pay for the solution that you are offering and where does that fit for you? And I think sometimes there can be an inconsistency there. So, you know, yes, they do have a problem, but your pricing just isn't right. It's not positioned correctly for that problem for those individuals. The next thing to then look at is your offer. It needs to be an attractive offer.

And then what are they willing to pay for the solution that you are offering and where does that fit for you? And I think sometimes there can be an inconsistency there. So, you know, yes, they do have a problem, but your pricing just isn't right. It's not positioned correctly for that problem for those individuals. The next thing to then look at is your offer. It needs to be an attractive offer.

And then what are they willing to pay for the solution that you are offering and where does that fit for you? And I think sometimes there can be an inconsistency there. So, you know, yes, they do have a problem, but your pricing just isn't right. It's not positioned correctly for that problem for those individuals. The next thing to then look at is your offer. It needs to be an attractive offer.

It needs to be something that speaks directly to the problems or the outcomes that those customers are looking for. You want to make it easy as possible when you dangle that opportunity in front of them for them to say yes. okay? A decent offer, it will sell itself without all the bells and whistles, okay?

It needs to be something that speaks directly to the problems or the outcomes that those customers are looking for. You want to make it easy as possible when you dangle that opportunity in front of them for them to say yes. okay? A decent offer, it will sell itself without all the bells and whistles, okay?

It needs to be something that speaks directly to the problems or the outcomes that those customers are looking for. You want to make it easy as possible when you dangle that opportunity in front of them for them to say yes. okay? A decent offer, it will sell itself without all the bells and whistles, okay?

So people saying, oh, you know, I need this and I need that, I need this landing page, I need this branding doing. At the end of the day, absolutely, you need people to be aware of your offer in order for it to sell, okay? There is no way that a decent offer will sell itself if it is being sold to an empty room, if it's not being promoted, if it's gathering dust somewhere.