Sarah Jolly Jarvis

So how do you warm a lead up like a referral? Well, the goal here is to make cold leads feel like a referral for you and And then for the sales process. Okay. So you nurture them with touch points. Okay. One interaction just is not enough. You know what? I sent them an email. They saw my post. They liked it. Why aren't they buying from me?

So how do you warm a lead up like a referral? Well, the goal here is to make cold leads feel like a referral for you and And then for the sales process. Okay. So you nurture them with touch points. Okay. One interaction just is not enough. You know what? I sent them an email. They saw my post. They liked it. Why aren't they buying from me?

So how do you warm a lead up like a referral? Well, the goal here is to make cold leads feel like a referral for you and And then for the sales process. Okay. So you nurture them with touch points. Okay. One interaction just is not enough. You know what? I sent them an email. They saw my post. They liked it. Why aren't they buying from me?

If you think about your own buying habits, if you look at even the bigger organizations, when they retarget you through your Facebook feed, after you've been on their website,

If you think about your own buying habits, if you look at even the bigger organizations, when they retarget you through your Facebook feed, after you've been on their website,

If you think about your own buying habits, if you look at even the bigger organizations, when they retarget you through your Facebook feed, after you've been on their website,

they they understand people understand that it takes more than one interaction with you as a business to decide that you know it's a good idea to work with you so they're going to need lots of touch points now there is some evidence out there that they need in excess now of 18 plus touch points in order to be in a position where they think you know what this seems to be the right thing for me and that's the thing is it's not just it's not just potentially seeing your brand it's actually seeing the information it's you reiterating stuff

they they understand people understand that it takes more than one interaction with you as a business to decide that you know it's a good idea to work with you so they're going to need lots of touch points now there is some evidence out there that they need in excess now of 18 plus touch points in order to be in a position where they think you know what this seems to be the right thing for me and that's the thing is it's not just it's not just potentially seeing your brand it's actually seeing the information it's you reiterating stuff

they they understand people understand that it takes more than one interaction with you as a business to decide that you know it's a good idea to work with you so they're going to need lots of touch points now there is some evidence out there that they need in excess now of 18 plus touch points in order to be in a position where they think you know what this seems to be the right thing for me and that's the thing is it's not just it's not just potentially seeing your brand it's actually seeing the information it's you reiterating stuff

That is an awful lot of touch points, particularly if you're, for example, relying purely on social media. You haven't got an email list. You're not emailing individuals who've come into your world. You're only sending posts.

That is an awful lot of touch points, particularly if you're, for example, relying purely on social media. You haven't got an email list. You're not emailing individuals who've come into your world. You're only sending posts.

That is an awful lot of touch points, particularly if you're, for example, relying purely on social media. You haven't got an email list. You're not emailing individuals who've come into your world. You're only sending posts.

Now, if you look at your reach, it is very easy to see why it takes so many months for some people to get in a position and sometimes years to be in a position that they want to buy from you. And kind of moving on from that, not all touch points are equal. For example, like an in-person meeting is the strongest.

Now, if you look at your reach, it is very easy to see why it takes so many months for some people to get in a position and sometimes years to be in a position that they want to buy from you. And kind of moving on from that, not all touch points are equal. For example, like an in-person meeting is the strongest.

Now, if you look at your reach, it is very easy to see why it takes so many months for some people to get in a position and sometimes years to be in a position that they want to buy from you. And kind of moving on from that, not all touch points are equal. For example, like an in-person meeting is the strongest.

I went out today and saw a potential client and sitting down with somebody, understanding their workspace, understanding their business. It has so much more power. You know what you are saying, you are saying to their face directly, not through a screen, not for anything else, but. actually to that individual. You know, that real builds real rapport. It's human to human contact.

I went out today and saw a potential client and sitting down with somebody, understanding their workspace, understanding their business. It has so much more power. You know what you are saying, you are saying to their face directly, not through a screen, not for anything else, but. actually to that individual. You know, that real builds real rapport. It's human to human contact.

I went out today and saw a potential client and sitting down with somebody, understanding their workspace, understanding their business. It has so much more power. You know what you are saying, you are saying to their face directly, not through a screen, not for anything else, but. actually to that individual. You know, that real builds real rapport. It's human to human contact.

That's what is, you know, we used to, that's what has been the traditional way of doing business and having and conversing with people. But that isn't always possible. So, you know, it's kind of stepping down from that.

That's what is, you know, we used to, that's what has been the traditional way of doing business and having and conversing with people. But that isn't always possible. So, you know, it's kind of stepping down from that.