Sarah Jolly Jarvis

So, you know, it is really important to kind of acknowledge that and be realistic with how committed am I going to get people in the long term? Are people going to tune in week after week after week if I'm only talking about a very small segment and how can i better serve these people and that's what it's all about i love talking business i would talk any element of business

I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.

I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.

I know I'm sales and marketing heavy, but I am really aware that there are so many different elements to running people's businesses. And that's what I want to bring to the table and share with you. So it is worth considering, you know, what's in it for them. So that kind of feeds into sort of the first step. I'm going to go through five key steps with you on this podcast this evening.

The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around?

The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around?

The first one, evening, my time, sorry, shouldn't do that. Should you on a podcast? Anyway, I'm going to move on and not edit that out. So step one is choose your concept. So what's your podcast topic? What's your niche? Are you going for a real niche niche where you're not necessarily going to have reams and reams of seasons and all different aspects to talk around?

Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.

Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.

Or are you going to go with a broader appeal, which could go into the hundreds of episodes? Then the kind of next thing is, is thinking around, okay, so if you know who you're aiming it at, you know what sort of topic you want to focus on, what do you want to call it? And what I would encourage you to do here is make it clear, make it memorable and make it kind of do what it says on the tin.

And obviously you want it to be aligned with your audience, you want to be appealing to your audience. I'm a big fan of saying what things do. That's what I do with my podcast. That's what I tend to do with a lot of my labeling because people then, they know what they're getting into. People want to name things obscure stuff. You know, like, oh, well, Coca-Cola did it, Nike did it.

And obviously you want it to be aligned with your audience, you want to be appealing to your audience. I'm a big fan of saying what things do. That's what I do with my podcast. That's what I tend to do with a lot of my labeling because people then, they know what they're getting into. People want to name things obscure stuff. You know, like, oh, well, Coca-Cola did it, Nike did it.

And obviously you want it to be aligned with your audience, you want to be appealing to your audience. I'm a big fan of saying what things do. That's what I do with my podcast. That's what I tend to do with a lot of my labeling because people then, they know what they're getting into. People want to name things obscure stuff. You know, like, oh, well, Coca-Cola did it, Nike did it.

Yeah, they did, but they're bigger brands. And, you know, they were starting in a different place. And, you know, I would, it provides no clarity. And so people actually have to take the time to bother to get to know what it is that you're talking around.

Yeah, they did, but they're bigger brands. And, you know, they were starting in a different place. And, you know, I would, it provides no clarity. And so people actually have to take the time to bother to get to know what it is that you're talking around.

Yeah, they did, but they're bigger brands. And, you know, they were starting in a different place. And, you know, I would, it provides no clarity. And so people actually have to take the time to bother to get to know what it is that you're talking around.

So, you know, in a world where people are increasingly spoon fed, I would spoon feed them what it is that you are actually providing and offering, which is why you can is all around the fact that you can and inspiring women in business, which is what it says in its title. Then you've obviously got sort of format. Do you want to go solo on every episode? Do you want to do a. interviews?

So, you know, in a world where people are increasingly spoon fed, I would spoon feed them what it is that you are actually providing and offering, which is why you can is all around the fact that you can and inspiring women in business, which is what it says in its title. Then you've obviously got sort of format. Do you want to go solo on every episode? Do you want to do a. interviews?

So, you know, in a world where people are increasingly spoon fed, I would spoon feed them what it is that you are actually providing and offering, which is why you can is all around the fact that you can and inspiring women in business, which is what it says in its title. Then you've obviously got sort of format. Do you want to go solo on every episode? Do you want to do a. interviews?

Do you want to do co-hosting? Do you want to do a mixture of solo and interviews? What is it that you're wanting to do as far as structure is concerned? What is the format for those episodes? How long do you want it to be? All those kind of things you want to be thinking around in that kind of initial step. 20 minutes is the kind of optimal.