Sarah Lacy

And so as you're asking me questions and I'm telling you things you need for your job, I'm trying to figure out how you're doing that.

Isn't that amazing?

Isn't that amazing?

Isn't that amazing?

Okay, so part of what I'm doing now, post-chairman me, I do not have another venture-funded startup in me. And I also don't want to become a VC because I'm too opinionated and too controversial, and I couldn't back someone who was a sociopath, which is kind of required in that field. So like all people in my position who can't do either of those things anymore, I've become a consultant.

Okay, so part of what I'm doing now, post-chairman me, I do not have another venture-funded startup in me. And I also don't want to become a VC because I'm too opinionated and too controversial, and I couldn't back someone who was a sociopath, which is kind of required in that field. So like all people in my position who can't do either of those things anymore, I've become a consultant.

Okay, so part of what I'm doing now, post-chairman me, I do not have another venture-funded startup in me. And I also don't want to become a VC because I'm too opinionated and too controversial, and I couldn't back someone who was a sociopath, which is kind of required in that field. So like all people in my position who can't do either of those things anymore, I've become a consultant.

And the thing that I have found, people want to pay me an absolute, absolute fortune to do for them. And this is not a pitch because my time is completely booked, is help them figure out what is the book that they should write that only they can write that the world would want. Who's the best agent for them? What is the process like?

And the thing that I have found, people want to pay me an absolute, absolute fortune to do for them. And this is not a pitch because my time is completely booked, is help them figure out what is the book that they should write that only they can write that the world would want. Who's the best agent for them? What is the process like?

And the thing that I have found, people want to pay me an absolute, absolute fortune to do for them. And this is not a pitch because my time is completely booked, is help them figure out what is the book that they should write that only they can write that the world would want. Who's the best agent for them? What is the process like?

How do you build your marketing channels in anticipation of this? I absolutely love doing this because writing books has been super life changing for me. And it is an amazing thing to have this tiny piece of your soul there. in the library of Congress forever. It's just, it's something that hasn't been disintermediated and it takes four years.

How do you build your marketing channels in anticipation of this? I absolutely love doing this because writing books has been super life changing for me. And it is an amazing thing to have this tiny piece of your soul there. in the library of Congress forever. It's just, it's something that hasn't been disintermediated and it takes four years.

How do you build your marketing channels in anticipation of this? I absolutely love doing this because writing books has been super life changing for me. And it is an amazing thing to have this tiny piece of your soul there. in the library of Congress forever. It's just, it's something that hasn't been disintermediated and it takes four years.

And it's like, I talked to all of these tech people and they're like, can't we shortcut this? And it's like, you really can't, you really can't. So every time, no matter who you are, no matter gender, where you live, anywhere, people walk in a bookstore, they see a book they loved, meant something to them. I don't care if it's Twilight or Good to Great.

And it's like, I talked to all of these tech people and they're like, can't we shortcut this? And it's like, you really can't, you really can't. So every time, no matter who you are, no matter gender, where you live, anywhere, people walk in a bookstore, they see a book they loved, meant something to them. I don't care if it's Twilight or Good to Great.

And it's like, I talked to all of these tech people and they're like, can't we shortcut this? And it's like, you really can't, you really can't. So every time, no matter who you are, no matter gender, where you live, anywhere, people walk in a bookstore, they see a book they loved, meant something to them. I don't care if it's Twilight or Good to Great.

They all do the same thing, which is they pick it up and they hold it to their heart. And they tell someone they're with about why it meant so much to them. There's nothing else that has that impact still. But here's the thing. You read a Good to Great. You read a Wired for Story by Lisa Cron, which I mentioned earlier. You read a Tim Ferriss book.

They all do the same thing, which is they pick it up and they hold it to their heart. And they tell someone they're with about why it meant so much to them. There's nothing else that has that impact still. But here's the thing. You read a Good to Great. You read a Wired for Story by Lisa Cron, which I mentioned earlier. You read a Tim Ferriss book.

They all do the same thing, which is they pick it up and they hold it to their heart. And they tell someone they're with about why it meant so much to them. There's nothing else that has that impact still. But here's the thing. You read a Good to Great. You read a Wired for Story by Lisa Cron, which I mentioned earlier. You read a Tim Ferriss book.

You feel like as you're reading it, okay, I got it. I'm going to do all this stuff. It's going to unlock every problem in my life. All problems will be solved. Everything's going to be great. You finish the book and maybe, maybe you remember one or two things from that book. Maybe you apply them to your life. Maybe you do it for a short period and then forget.