Sarah Lacy

And I would like say out loud every day when I get home after dropping the kids at school, I'm going to go sit in my Airstream with some mint tea and I'm going to do 10 sales calls. And it's like so it's like I had that discipline for, I don't know, two weeks. Like what if James Clear was popping up on my phone saying, have you done it? How's the mint tea?

And I would like say out loud every day when I get home after dropping the kids at school, I'm going to go sit in my Airstream with some mint tea and I'm going to do 10 sales calls. And it's like so it's like I had that discipline for, I don't know, two weeks. Like what if James Clear was popping up on my phone saying, have you done it? How's the mint tea?

Yeah. And really, I mean, when James Clear is coaching someone, I bet he's saying the same things 80% of the time. And I bet he would be thrilled to be able to extend himself and say the same things. Like another great person to do it would be Kim Scott. It's like if you had a Kim Scott bot, which rhymes, which is nice, like what if they came in every day? Okay, you had a great day, didn't you?

Yeah. And really, I mean, when James Clear is coaching someone, I bet he's saying the same things 80% of the time. And I bet he would be thrilled to be able to extend himself and say the same things. Like another great person to do it would be Kim Scott. It's like if you had a Kim Scott bot, which rhymes, which is nice, like what if they came in every day? Okay, you had a great day, didn't you?

Yeah. And really, I mean, when James Clear is coaching someone, I bet he's saying the same things 80% of the time. And I bet he would be thrilled to be able to extend himself and say the same things. Like another great person to do it would be Kim Scott. It's like if you had a Kim Scott bot, which rhymes, which is nice, like what if they came in every day? Okay, you had a great day, didn't you?

Yeah, okay. What conversation did you need to have that you, you know, wriggled out of? Because it felt too uncomfortable. Like what a good prompt for a CEO. It's like, oh my God, you're so right. I let myself off the hook for that. I did it. This is a reminder. I need to go do that. And I, you know, I would, I mean, you know, from the Nike comment earlier, I would start with James Clear.

Yeah, okay. What conversation did you need to have that you, you know, wriggled out of? Because it felt too uncomfortable. Like what a good prompt for a CEO. It's like, oh my God, you're so right. I let myself off the hook for that. I did it. This is a reminder. I need to go do that. And I, you know, I would, I mean, you know, from the Nike comment earlier, I would start with James Clear.

Yeah, okay. What conversation did you need to have that you, you know, wriggled out of? Because it felt too uncomfortable. Like what a good prompt for a CEO. It's like, oh my God, you're so right. I let myself off the hook for that. I did it. This is a reminder. I need to go do that. And I, you know, I would, I mean, you know, from the Nike comment earlier, I would start with James Clear.

I think the biggest authors are always looking for ways to leverage themselves. And they're really likely to roll the dice on something like that. Especially and I mean, it has to be business authors. It has to be tech people. You know, it has to be people who have like that following. But like in the people who do multiple books, like awesome. Put a QR code in the next book.

I think the biggest authors are always looking for ways to leverage themselves. And they're really likely to roll the dice on something like that. Especially and I mean, it has to be business authors. It has to be tech people. You know, it has to be people who have like that following. But like in the people who do multiple books, like awesome. Put a QR code in the next book.

I think the biggest authors are always looking for ways to leverage themselves. And they're really likely to roll the dice on something like that. Especially and I mean, it has to be business authors. It has to be tech people. You know, it has to be people who have like that following. But like in the people who do multiple books, like awesome. Put a QR code in the next book.

You know, have a special edition that you could sell where the first, you know, thousand people get this, you know, get the beta version. into the Kim Scott bot. And after that, you have to, you, uh, you know, have to be on a wait list or something. You would drive so many bulk sales.

You know, have a special edition that you could sell where the first, you know, thousand people get this, you know, get the beta version. into the Kim Scott bot. And after that, you have to, you, uh, you know, have to be on a wait list or something. You would drive so many bulk sales.

You know, have a special edition that you could sell where the first, you know, thousand people get this, you know, get the beta version. into the Kim Scott bot. And after that, you have to, you, uh, you know, have to be on a wait list or something. You would drive so many bulk sales.

You would drive so many first day sales, which is like the best bet of getting on the New York times bestseller list. If you said everyone who pre-orders gets to be gets the Kim Scott bought for free, included in their book price, it only takes 10,000 books to get on the New York Times bestseller list. That would have a meaningful, meaningful difference in what a book does at market.

You would drive so many first day sales, which is like the best bet of getting on the New York times bestseller list. If you said everyone who pre-orders gets to be gets the Kim Scott bought for free, included in their book price, it only takes 10,000 books to get on the New York Times bestseller list. That would have a meaningful, meaningful difference in what a book does at market.

You would drive so many first day sales, which is like the best bet of getting on the New York times bestseller list. If you said everyone who pre-orders gets to be gets the Kim Scott bought for free, included in their book price, it only takes 10,000 books to get on the New York Times bestseller list. That would have a meaningful, meaningful difference in what a book does at market.

Nope. And because here's the thing. It's like... I would. Yeah, you could do because you think about like the I mean, like AI is a cost suck. So you have to think about that. But I bet the publishers, if you were driving sales, would give you part of the royalties or would give you some amount of money. Like right now at the store, when we do things like well, there's a lot of places where we're.

Nope. And because here's the thing. It's like... I would. Yeah, you could do because you think about like the I mean, like AI is a cost suck. So you have to think about that. But I bet the publishers, if you were driving sales, would give you part of the royalties or would give you some amount of money. Like right now at the store, when we do things like well, there's a lot of places where we're.

Nope. And because here's the thing. It's like... I would. Yeah, you could do because you think about like the I mean, like AI is a cost suck. So you have to think about that. But I bet the publishers, if you were driving sales, would give you part of the royalties or would give you some amount of money. Like right now at the store, when we do things like well, there's a lot of places where we're.