Sarah Lacy

we'll do like the only signed copies. And so the publishers will like ship books to that author in LA, they'll sign them and the publisher will pay for them to be shipped to us. publishers have discretionary marketing budgets for this kind of thing. And so, yeah, I think probably the money could all come from the publisher and you wouldn't have to charge the author.

we'll do like the only signed copies. And so the publishers will like ship books to that author in LA, they'll sign them and the publisher will pay for them to be shipped to us. publishers have discretionary marketing budgets for this kind of thing. And so, yeah, I think probably the money could all come from the publisher and you wouldn't have to charge the author.

we'll do like the only signed copies. And so the publishers will like ship books to that author in LA, they'll sign them and the publisher will pay for them to be shipped to us. publishers have discretionary marketing budgets for this kind of thing. And so, yeah, I think probably the money could all come from the publisher and you wouldn't have to charge the author.

But I will say like authors will 100% pay for it. I mean, most business book authors, I mean, I know because I'm paid to help business book authors do a really good job. Like They invest in publicists, they invest in people like me, they invest in ghostwriters, they're giving a cut to their agent.

But I will say like authors will 100% pay for it. I mean, most business book authors, I mean, I know because I'm paid to help business book authors do a really good job. Like They invest in publicists, they invest in people like me, they invest in ghostwriters, they're giving a cut to their agent.

But I will say like authors will 100% pay for it. I mean, most business book authors, I mean, I know because I'm paid to help business book authors do a really good job. Like They invest in publicists, they invest in people like me, they invest in ghostwriters, they're giving a cut to their agent.

Most authors will buy copies of their own book that they're giving to schools or they have in their office, they give someone a copy. So most authors, business authors are doing it because they wanna give back, because they wanna leave legacy,

Most authors will buy copies of their own book that they're giving to schools or they have in their office, they give someone a copy. So most authors, business authors are doing it because they wanna give back, because they wanna leave legacy,

Most authors will buy copies of their own book that they're giving to schools or they have in their office, they give someone a copy. So most authors, business authors are doing it because they wanna give back, because they wanna leave legacy,

because they want everything they've worked for in their career to kind of add up to a philosophy or something at the end of the day, or because they're going to get a lot of other things out of it. Like you, I mean, I am living testament to like, I don't think I ever earned royalties on any of my books because I am such a good salesperson.

because they want everything they've worked for in their career to kind of add up to a philosophy or something at the end of the day, or because they're going to get a lot of other things out of it. Like you, I mean, I am living testament to like, I don't think I ever earned royalties on any of my books because I am such a good salesperson.

because they want everything they've worked for in their career to kind of add up to a philosophy or something at the end of the day, or because they're going to get a lot of other things out of it. Like you, I mean, I am living testament to like, I don't think I ever earned royalties on any of my books because I am such a good salesperson.

I got massive advances, but every one I wrote, I got so many monetary career benefits, whether it was speaking gigs, whether it was board opportunities, whether it was, you know, whatever, whatever. I mean, you name it.

I got massive advances, but every one I wrote, I got so many monetary career benefits, whether it was speaking gigs, whether it was board opportunities, whether it was, you know, whatever, whatever. I mean, you name it.

I got massive advances, but every one I wrote, I got so many monetary career benefits, whether it was speaking gigs, whether it was board opportunities, whether it was, you know, whatever, whatever. I mean, you name it.

There's such a moat to getting a published book out there that even with self-publishing, even with everything else, that there's all these benefits down the line from having written a book. So most of the people who, you know, who take the time to write a book who are at that level, it's not a monetary game for them and they don't want to leave. They want... They want regret minimization.

There's such a moat to getting a published book out there that even with self-publishing, even with everything else, that there's all these benefits down the line from having written a book. So most of the people who, you know, who take the time to write a book who are at that level, it's not a monetary game for them and they don't want to leave. They want... They want regret minimization.

There's such a moat to getting a published book out there that even with self-publishing, even with everything else, that there's all these benefits down the line from having written a book. So most of the people who, you know, who take the time to write a book who are at that level, it's not a monetary game for them and they don't want to leave. They want... They want regret minimization.

And if they've taken four years of their life to get this book into the world that represents what they think and what they know and what they've built in their career, you think they're going to balk at spending a couple extra dollars or pennies per copy on a subsidized chatbot? No, because they're also going to think it's cool.

And if they've taken four years of their life to get this book into the world that represents what they think and what they know and what they've built in their career, you think they're going to balk at spending a couple extra dollars or pennies per copy on a subsidized chatbot? No, because they're also going to think it's cool.