Sarah LaFleur

What are the things that are stopping me from pulling the trigger?

It's, ooh, that sounds complicated.

And I think Guy's spot on with that.

Like, show us through video how easy it is.

And I think that's one hurdle you can overcome.

I go back to the gifting.

I'm sure holidays are probably some of your strongest moments.

Just really going back to, okay, how can we make this a beautiful gift?

It feels like you're opening joy, you're opening comfort.

I think that's what we all look for when we gift a candle and hopefully receive one.

Thinking about the Hig lifestyle.

The Hig lifestyle.

That it's going to take me a decade to become a CEO.

Like I was founder from day one, but I think that's like the confusing thing about the founder-CEO role because you get slotted into these big titles, in my case at age 27.

Yeah.

The truth is I really didn't know what I was doing, but I had this big dream and big ambition.

I didn't really care if people thought I was totally crazy because I knew what I wanted and I wanted to go for it.

But to learn the operations of the job…

to really understand what metrics matter and what don't, to learn people management skills and how to run a business.

It really took me a decade to learn that.