Sarah LaFleur

So we have a really healthy mix of kind of more casual, we call it power casual clothing.

So it's like it's a blazer and denim.

Like that's that is like the way a lot of professional women dress these days.

And

you know, jackets are now the power item.

And I think it just, it makes sense if you think about her lifestyle.

Like she might go to the office and then, you know, go to pick up her kids from school or she might go out for dinner with her friends.

And to be able to just like take off that jacket, you know, it helps you go pretty seamlessly from professional to casual.

And now, whereas like I think a lot of women would have said like,

Oh, I have a rack full of dresses.

I think a lot of women have a rack full of jackets.

Yeah, that's right.

Yeah, we have almost equal age distribution, which is like one of the things I'm most proud about in our brand.

Like we don't really particularly skew young or mature or, you know, I think the professional woman, like the way she's dressing when she's 27 is not all that different from how she's dressing when she's 47.

Yeah.

Hopefully she has more disposable income and she's able to invest in more like quality pieces and things that she'll wear for the long term.

But we really, we like to say it, you know, at MM, it's a psychographic, not a demographic.

Can't wait.

This is so exciting.

I was going to say, I was going to crack a joke, like self-doubt, I don't know what you're talking about.