Sarah LaFleur

But I was going to say, it's not a little bit.

I feel like managing self-doubt is like so much of the job.

And I think managing your own psyche is the number one CEO job.

I started working with this mental strength coach last year.

Primarily, he teaches meditation, and we also do a bunch of other things.

Journaling is one of them.

But it is the first time in my, gosh, 14 years of running the business where –

I'm finding some relief.

And, you know, we've been through hell and back.

Just like I'll tell you in like the past five to six years, obviously, we had COVID, which almost took out my business, but then we survived that.

And then 2023, we had Silicon Valley Bank.

which we banked with.

That was the scariest 72 hours.

But then in 2024, my lender went under and we had like an urgent capital call essentially.

And that actually was probably the closest I've ever come to losing my business.

And every single one of those moments, I really dealt with like enormous self-doubt and like, how the hell did I end up here and what am I doing?

And I really wish I could just like throw in the towel and call it quits.

But for some reason, I can't.

I love it too much.

That's so beautiful.