Sarah LaFleur

I mean, Marnie, you were kind of speaking to a lot of the journey that we went through when, you know, I first launched the brand, which is that I could sell my products in person.

Like when my customers tried on, you know, our dresses, our blazers, they really, they got it immediately and they would convert.

But online, it was really, really hard to

kind of show people why this black dress was so much more superior to, you know, another black dress for a fraction of the price.

And I think you're probably running into some of the same challenges here.

Just so I better understand, like you mentioned there are other socks out there that have a similar function to your socks, to tick socks.

But what makes tick socks superior is that it maintains that tick repellent quality for 70 washes versus the five to six.

Is that right?

I was going to say, first of all, I am that mom that migrates to Connecticut for some part of the summer and we are in like tick city.

So I'm with Guy on this one.

The first people that I thought about buying this product for are my kids.

Like, yeah, of course I'm worried about myself too, but you know, I know better than to roll around in the field.

My kids do not.

And so I

Marnie, I think this is just my hypothesis.

I don't think direct-to-consumer is the right distribution channel for you.

I think it's really, really hard to have a single product, a fairly niche single product thrive on direct-to-consumer.

But I think you would kill it at a lot of outdoor stores, and I think you would kill it with the camp crowd, like Guy said.

And my thought was, you know, at a lot of these American camps, parents have to purchase a lot of gear.

A lot of gear.