Sarah LaFleur

You know, T-shirts, whatever.

Bunch of stuff.

Crazy amounts to get their kids ready for camp, even if it's just a day camp.

And I wonder if you can actually partner with these camps directly to say, you know, I have created the best socks for your campers.

I will donate 10%, 20% to your camp if you agree to distribute this link and just see if you can pick up, get some traction that way.

And that's still direct-to-consumer, but I think like almost a business-to-business, you know, type arrangement.

Yep.

I'm also – I know you said pricing, but I'm just doing a quick, you know, Google search comparison.

Like, a lot of these tick socks, they're – like, L.L.

Bean has one for $27.

Or, you know, I'm not saying that they're exactly like your product, but it makes me think the pricing –

may not be so much the issue.

It sounds like the market is already priced around there.

And I think your products are so fun and exciting, and they would really stand out when laid side by side by something more neutral and bland and beige, like you said.

So I do think you really have a shot at winning versus your competitor here.

But I don't think this should be direct-to-consumer.

Split the difference?

Yes.

Got nothing to lose.

And I think they're not used to getting pitches like this is my guess.