Sari Azout
speaker
92 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Sari Azout’s voice in public audio — every appearance, attributed to the second.
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Appearances
People don't look for an inspiration engine.
Nobody's searching that. But I think it's still useful to know how this ecosystem will work. But I think to your point, I think the most effective thing a founder can do, I mean, there's the meme of like first founders think about products, second founders think about distribution. I think that's spot on.
I think you need to think about like, what is the headline that will make this thing go viral? And I think the headline for a podshot app is like a lot clearer and better than like a headline for like a mission-driven thing that will maybe appeal to VCs, but not really to a consumer that's like scrolling TikTok or whatever. So I think that...
founders need to like, like, like think of the headline first. What is that? What is like, and then work backwards. You know, if you have this big vision, okay, how do you piecemeal that into a headline for a micro product that could go viral and then build that?
The whole testing thing with ads, I don't really know how to do that. I feel like everything I want to do needs to have a high bar for polish. I don't really know how that can be effective at telling you if it's gonna work or not, if it's not done to the degree of polish. that ultimately the thing would have. So I struggle with the test with an ad.
I also think that works, you know, like the bar for consumers is so high these days. We've been spoiled with incredible software. Like every time I use Uber, Instacart, like this is like, we are just so spoiled that the bar for polish, like nobody wants a minimum viable product. People want something awesome. People want something that moves them, that is emotionally compelling.
And I think you can do that in cheap ways, but I think you need a fantastic copy. I think you need somebody that understands humans and emotion. And I just don't think that it's an optimization thing. I think it's an emotion.
Yeah, it's a soul question.
Well, so my resolution for this year is like take less feedback. Like I just want, like every time I have a dilemma for like a product question, I ask 10 people, I get 10 different answers. It takes me further from myself. I think there's, like you said, there's two, you could succeed both ways, but you have to know who you are.
And I know that I just need to like dial up on my intuition. And, like, just, like, tune out the noise. And I think especially with Sublime, where I am building the product I wish I had, the more I hear other people's opinions, the further I get from, like, what I actually want. So I think last year I overdosed on feedback. I did over 1,000 onboarding calls. And this year I want the opposite.
I just, I want to... I want to create things that have more edge, like the language that might, you know, like it might polarize some people, but it's okay. You know, I just think that there's no room today for like the bland, you know, you just have to like stand for something and you can't do that. Like if you take feedback from everybody, you're reverting to the mean.
So we actually like promised the first 1,000 paying customers that they'd have a one-on-one onboarding call. So we got our first 1,000 customers. So in theory, I owe no more onboarding calls. I still, I mean, I still like to talk to people.
You know, I think that like being a founder is like this very like schizophrenic experience where you're going from like abstract Figma screens to like, you know, like... So I think talking to people... it reminds you that there are like people on the other side of things that are like benefiting from what you do. So I think it's important. But I, I don't know.
I just think that what, what I want this year is like more time to go deep and like, just come up on the other side with stuff that's weirder.
Totally. It's interesting. I mean, I, I feel like one of my kind of like mantras in life is like, both are true. You know, like I think people like don't embrace nuance.
you either believe in feedback or you don't. And it's like, no, it's pretty nuanced. Like I took, I spent all of last year getting feedback. Now I need to like go deep and like, I don't want to stay at the surface of calls. I need to go deep. I need to actually think about what all of these calls mean. And like, how do I combine those calls with like my intuition?
So I don't think it's like people that like my resolutions to take less feedback doesn't mean I don't believe in feedback. It just is about where, where am I?
I have one last idea. So, Again, the theme is like do one thing and do it well. So the broad idea is take an article, a link, a presentation, a long piece of text, anything, and convert it into a meme. So I my flavor of content on the Internet is Substack. Like that is where I naturally thrive is long form written content. I've I have like 30,000 readers on Substack.
But again, it's like people that are like super engaged with long form. And it's great, but it's like harder to grow. You know, how many people are going to devote 20 minutes a week to reading what I say? Memes are this like unit of like cultural transmission that in a time crunched world say so much and so little.
And I think that people that are creating like presentations, long form videos, like they would die to have like whatever they're trying to say be conveyed into like the format of a meme. Like I just genuinely think that no idea will become mainstream if it's not like captured in a meme.
Showing 61–80 of 92 · page 4 of 5
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