Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
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Sorry. Good to have you. You're a fountain of startup ideas and I need, I, you got some, you told me you have some ideas.
A lot of ideas.
Where do you want to start?
Let's see. I think the ideas that I have are combination of things I would pay for. And I know a lot of people would pay for things that I think basically reflect everything that I've learned about building Sublime. So I'm just going to, like, I could do, like, startup ideas on easy mode for you because I've done a lot of things on hard mode. And then I generally, like, my general sense of where startup ideas are today is, like, you have to be as close or as far as possible from AI. So I think I've got a lot of ideas that are, like, in the heart of it and a from AI, but we could start with the one thing that I was thinking about last night that I would pay for in a heartbeat.
Okay, let's start there.
Okay, so the gist of it is Franchise for parental controls. So hear me out. So I've got three kids, ages three, seven and nine. The two older ones have iPads, had iPads since COVID. Companies like Apple make it so hard to control. Like, I think I have set up, like, banned YouTube shorts or, you know, all these things so many times, and these kids continue to outsmart me. I think of myself as pretty tech savvy, but I can't figure this out. Like, these interfaces are like an airplane cockpit of features. They're really hard to figure out. And I think that... A couple things, like one is like screen time is not good or bad. It depends on what's on the screen, but parents can't fucking control what's on the screen.
So I think people are willing to pay for somebody to come into my house, like a physical person that asks me what my preferences are and like resets basically like our family screen dynamic. Ideally the kids are there. It's like, hey, here are the rules. And like, you cannot use YouTube shorts or this or that. And it depends, like some families will be different. But I think the business is you essentially like have one person create a ton of educational content and then license a bunch of people to do this stuff. And I don't know, I think parents have like very little, like they're very price elastic when it comes to this stuff because you're basically paying for peace of mind.
And would you pay, is it like a one-time fee or is there a subscription element to it?
I think there would be like a one-time setup fee, but I think where the business could be interesting and recurring is... there's like, as kids get older, there's things like, you know, they need like a green light as like a credit card or like circle to track where they are, things like that. So you could become an affiliate. These licensed people can become an affiliate and like recommend stuff or like, hey, you know, like maybe your kid is like really into this thing. So like, like they should have this app. So I think there could be some recurrence and definitely like affiliate revenue. But I think that the idea of like a reset, like a family reset, people would pay like $2,000 for it.
I think if I was starting this idea, I would call it drscreentime.com. And I would actually start by building like the media business. So basically start by creating content just all around screen time. And you know, your first goal is like, how do I get to a hundred thousand followers of parents who are looking for, to consume content, to basically, curb screen time or just make, you know, time well spent with respect to screen time.
Totally. Like, I don't know if you are familiar with Dr. Becky at Good Inside. She's built a huge business. Started off as a media business.
Yeah. Can you, like, I don't think everyone knows about her.
So Dr. Becky is just this, like, incredibly influential parent that... built a media business and now has a, an app that people pay like a lot of money for. And it has like, I think tens of thousands of paying customers. But like you said, it started off as a, as a media business, but I think there's not like, she goes broad.
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