Sari Azout
speaker
92 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Sari Azout’s voice in public audio — every appearance, attributed to the second.
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Appearances
A lot of ideas.
Let's see. I think the ideas that I have are combination of things I would pay for. And I know a lot of people would pay for things that I think basically reflect everything that I've learned about building Sublime. So I'm just going to, like, I could do, like, startup ideas on easy mode for you because I've done a lot of things on hard mode.
And then I generally, like, my general sense of where startup ideas are today is, like, you have to be as close or as far as possible from AI. So I think I've got a lot of ideas that are, like, in the heart of it and a from AI, but we could start with the one thing that I was thinking about last night that I would pay for in a heartbeat.
Okay, so the gist of it is Franchise for parental controls. So hear me out. So I've got three kids, ages three, seven and nine. The two older ones have iPads, had iPads since COVID. Companies like Apple make it so hard to control. Like, I think I have set up, like, banned YouTube shorts or, you know, all these things so many times, and these kids continue to outsmart me.
I think of myself as pretty tech savvy, but I can't figure this out. Like, these interfaces are like an airplane cockpit of features. They're really hard to figure out. And I think that... A couple things, like one is like screen time is not good or bad. It depends on what's on the screen, but parents can't fucking control what's on the screen.
So I think people are willing to pay for somebody to come into my house, like a physical person that asks me what my preferences are and like resets basically like our family screen dynamic. Ideally the kids are there. It's like, hey, here are the rules. And like, you cannot use YouTube shorts or this or that. And it depends, like some families will be different.
But I think the business is you essentially like have one person create a ton of educational content and then license a bunch of people to do this stuff. And I don't know, I think parents have like very little, like they're very price elastic when it comes to this stuff because you're basically paying for peace of mind.
I think there would be like a one-time setup fee, but I think where the business could be interesting and recurring is... there's like, as kids get older, there's things like, you know, they need like a green light as like a credit card or like circle to track where they are, things like that. So you could become an affiliate.
These licensed people can become an affiliate and like recommend stuff or like, hey, you know, like maybe your kid is like really into this thing. So like, like they should have this app. So I think there could be some recurrence and definitely like affiliate revenue. But I think that the idea of like a reset, like a family reset, people would pay like $2,000 for it.
Totally. Like, I don't know if you are familiar with Dr. Becky at Good Inside. She's built a huge business. Started off as a media business.
So Dr. Becky is just this, like, incredibly influential parent that... built a media business and now has a, an app that people pay like a lot of money for. And it has like, I think tens of thousands of paying customers. But like you said, it started off as a, as a media business, but I think there's not like, she goes broad.
It's recurring. It's a subscription business. It's recurring. But I actually think like that's the typical like software business where it's like a media company. And then, you know, you build like a content app.
content to commerce, like Playbook. But I genuinely think, so I'm a big fan of, I don't know if you know, the Zumba fitness business.
So the founder is one of my closest friends, like built a business in Miami. The idea was born in a Shabbat dinner that I was part of. But I love the business because essentially what they did is like, it's a very capital light business. They have, I think, 15,000 employees. fitness instructors these days that pay a monthly fee to get music and, like, choreographies and to be a part of the brand.
And so I think that, like, there's, like, a physical presence to that that I think is, like, really cool relative to just, like, I just can't, like, see more Becky from Good Inside content anymore. Like, I'm not going to pay for the app. I already have enough. So I just feel like there's an opportunity to...
Like to have like a business in a box type of thing where you like arm these like screen time polices or whatever, doctors. And just like, I don't know, like it's a great like side hustle income.
It's like a podcast business in a box.
Amazing.
I mean, I think they're like, it's so genius to abstract away the complexity of starting anything, like bundle a bunch of things together, narrow the choices and like just present them to you. I have another actually business in a box idea that I, I'm not the right person to do this, but what, like the question that I've been asking myself is what becomes scarce in an AI world?
And I think what becomes scarce is like people doing stuff with their hands. Like this, we have a generation of people that grew up scrolling. They, and like the tactile joy of like making something physical, I think is going to come back. And there's a business in New York that I went to about a year ago. It's called Happy Medium.
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