Sari Azout
speaker
92 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Sari Azout’s voice in public audio — every appearance, attributed to the second.
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Appearances
And he had an opportunity when he was designing the Walkman to add a record button on the Walkman for 50 cents. All it would do is add 50 cents to the cost of making the thing. But he decided against it. He said adding a record button would basically like generate ambiguity about what this is for. This is a device to just play music. It does nothing else.
And I just think that that's such a profound lesson for founders that want to, I don't know, I'm going to build you an AI co-founder. Like, no. Like, build an AI that will do one specific thing. So I have two ideas that are inspired by that, that are just very simple. Do one thing and do it right. The first, I have a prototype of this.
But essentially, it's capture insights from podcasts with a screenshot. So let me tell you more. So a lot of ideas are stuck in audio, formats that are just hard to capture.
Right. I'm preaching to the right audience here. So how do people get around this today? a couple of things they do. So one is like they download other apps with like convoluted UIs where you can like highlight from podcasts, but the vast majority of people are still doing Spotify, Apple Podcasts. So that's just like a tiny fraction of an audience. Like I think that's a bad idea.
Like to build an entire podcast player, like no. Make sure that you operate within the big players. The other thing people do is like after, you know, if I'm listening to a podcast on the car on the way here, if I liked some insight from an episode that you did, I'll go home. I'll use one of these like apps to generate the transcript. I'll highlight it, copy paste it into my notes, whatever.
Too much work. Okay. So here's what we realized. A lot of people take screenshots of Spotify to just look at the timestamp. They never go back to look at them. It's a lot of work to say like, okay, minute 836. So what we did with AI is like, you take a screenshot from Spotify or Apple Podcasts,
We use OCR, optical character recognition, to figure out what's the name of the podcast, what's the episode, what's the timestamp. Then we go and look at, like, do, like, speech to text to figure out, like, all right, what was the text around that time? And the cool thing is, like, you actually don't have to set a beginning and end. Like, we understand the context.
Based on this conversation and the screenshot, like, more or less they were talking about, like, Accio Morita's story of simplicity. So here's the transcript and here's the audio clip. And you basically have this library of insights from podcasts so that the time you spend listening to podcasts is not wasted.
And then become top of funnel.
So that's exactly, well, and that's why I led with a story of simplicity because we could have built this within Sublime, but it's like you said, like people's mental model when they use Twitter is like scrolling for the ephemeral.
It's not archival. So I just think people have a mental model of how they engage with products and you have to do just one thing and do it well.
So this is, what do you think of the name Podcast Magic?
You have a better name.
You and doctors.
That's not bad actually, Podshot. There we go. So yeah, so I guess the thing for that idea, I think it's starting small. Like people are going to say like screenshots are the future. So do screenshots of this or that, but it has to be strictly limited to podcasts, I think for it to work.
Because that way, I think the advantage of doing something so specific is distribution, right? There is no better place to distribute this than podcasts. Whereas if you're doing screenshots of a million things, it's less relevant to a podcast.
Well, what I love about what you're saying is that I think the key is like to have that 10-year vision in your head and work backwards because the reality is I think a lot of founders fall in love with, I'm going to build an empire, a one-stop shop, you know, a collection of products, but users don't think that way. They think about like a job to be done. But for Sublime specifically,
So I remember, if you remember the Rome craze from the no-taking days, I remember the founder saying something like, we're not competing with Evernote, we're competing with Google. And as somebody who's been building and living and breathing this space, it's impossible like from a product architecture perspective to become that if you don't really have that foundation from day zero.
Like Sublime from day zero, we were so conscious about every decision we made because we felt that even though we don't pitch it as this, like over time, because of the multiplayer foundation, this becomes like the world's best curated inspiration engine for ideas. But you had to make that into the foundation.
Even though if I start like pitching Sublime as like an inspiration engine and a personal, it just becomes too overwhelming.
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