Sasan Goodarzi

So I love, by the way, the premise of your question, which is this is why we're focused on done-for-you experiences. Because a small business wants to know how do I do it.

That's right. And that's, by the way, why the essence of our investments that started six-plus years ago is, one, based on the customer's data, not ours. Everything that we provide is very specific and relevant to you.

That's right. And that's, by the way, why the essence of our investments that started six-plus years ago is, one, based on the customer's data, not ours. Everything that we provide is very specific and relevant to you.

That's right. And that's, by the way, why the essence of our investments that started six-plus years ago is, one, based on the customer's data, not ours. Everything that we provide is very specific and relevant to you.

And then two, it's the combination of our machine learning capabilities, our knowledge engineering, and our LLMs that really deliver the performance, accuracy, and cost that we would want. And we have governance. We have technology governance and human governance internally just to make sure what we are doing is accurate. And I'll just end by saying there's a range of accuracy, right?

And then two, it's the combination of our machine learning capabilities, our knowledge engineering, and our LLMs that really deliver the performance, accuracy, and cost that we would want. And we have governance. We have technology governance and human governance internally just to make sure what we are doing is accurate. And I'll just end by saying there's a range of accuracy, right?

And then two, it's the combination of our machine learning capabilities, our knowledge engineering, and our LLMs that really deliver the performance, accuracy, and cost that we would want. And we have governance. We have technology governance and human governance internally just to make sure what we are doing is accurate. And I'll just end by saying there's a range of accuracy, right?

We can't generally be right when it comes to accounting and taxes, right? We have to be 100% accurate. But then there are elements of, hey, you can run this marketing campaign. We've put it together for you. We think it could deliver a range of $50,000 to $100,000 in revenue. The range is what matters, not the exact number for customers.

We can't generally be right when it comes to accounting and taxes, right? We have to be 100% accurate. But then there are elements of, hey, you can run this marketing campaign. We've put it together for you. We think it could deliver a range of $50,000 to $100,000 in revenue. The range is what matters, not the exact number for customers.

We can't generally be right when it comes to accounting and taxes, right? We have to be 100% accurate. But then there are elements of, hey, you can run this marketing campaign. We've put it together for you. We think it could deliver a range of $50,000 to $100,000 in revenue. The range is what matters, not the exact number for customers.

So I think accuracy has a limit based on what it is you're talking about. You got to get taxes exactly right. A range of revenue and what's possible from a marketing campaign, you can have a range and customers are totally okay with that.

So I think accuracy has a limit based on what it is you're talking about. You got to get taxes exactly right. A range of revenue and what's possible from a marketing campaign, you can have a range and customers are totally okay with that.

So I think accuracy has a limit based on what it is you're talking about. You got to get taxes exactly right. A range of revenue and what's possible from a marketing campaign, you can have a range and customers are totally okay with that.

It's really, you have to think about the cohort of customers. There will always be customers that have a simple tax situation where free may be the right thing for them. There's also a lot of customers that no matter what their tax situation is, they actually want somebody else to do their taxes for them because of confidence. They fear getting it wrong.

It's really, you have to think about the cohort of customers. There will always be customers that have a simple tax situation where free may be the right thing for them. There's also a lot of customers that no matter what their tax situation is, they actually want somebody else to do their taxes for them because of confidence. They fear getting it wrong.

It's really, you have to think about the cohort of customers. There will always be customers that have a simple tax situation where free may be the right thing for them. There's also a lot of customers that no matter what their tax situation is, they actually want somebody else to do their taxes for them because of confidence. They fear getting it wrong.

They want to make sure they're getting the largest refund. If the IRS comes after them, they want to make sure somebody is there to protect them. And so they'll always want to have an expert do their taxes for them. So we believe that over time, we'll still have a mix of free, we'll have a mix of paying customers.

They want to make sure they're getting the largest refund. If the IRS comes after them, they want to make sure somebody is there to protect them. And so they'll always want to have an expert do their taxes for them. So we believe that over time, we'll still have a mix of free, we'll have a mix of paying customers.

They want to make sure they're getting the largest refund. If the IRS comes after them, they want to make sure somebody is there to protect them. And so they'll always want to have an expert do their taxes for them. So we believe that over time, we'll still have a mix of free, we'll have a mix of paying customers.

And I think over time, our largest growth will come from disrupting what today is the assisted category.