Sasan Goodarzi

to really improve where we need to improve to ensure that customers really understand what they're eligible for and what they're not eligible for. In fact, last year, one of our advertisements that we ran on TV, we said, hey, 37% of the population is eligible for free. And these are the qualifications, just so we could be very clear and transparent.

to really improve where we need to improve to ensure that customers really understand what they're eligible for and what they're not eligible for. In fact, last year, one of our advertisements that we ran on TV, we said, hey, 37% of the population is eligible for free. And these are the qualifications, just so we could be very clear and transparent.

And that's from what we've learned, where we can improve. So although I'm proud of the number of customers that we've served for free, To me, there's always something you can learn and always something you can get better at.

And that's from what we've learned, where we can improve. So although I'm proud of the number of customers that we've served for free, To me, there's always something you can learn and always something you can get better at.

And that's from what we've learned, where we can improve. So although I'm proud of the number of customers that we've served for free, To me, there's always something you can learn and always something you can get better at.

And this has been an area where we've improved our end-to-end experience from advertising all the way to checkout to make sure customers are very, very clear what they're eligible for. That's very important to me, very important to the company because our reputation matters.

And this has been an area where we've improved our end-to-end experience from advertising all the way to checkout to make sure customers are very, very clear what they're eligible for. That's very important to me, very important to the company because our reputation matters.

And this has been an area where we've improved our end-to-end experience from advertising all the way to checkout to make sure customers are very, very clear what they're eligible for. That's very important to me, very important to the company because our reputation matters.

Thank you for having me.

Thank you for having me.

Thank you for having me.

Yeah, well, first of all, with our 40 years young, I've been with the company for half that time. And when I stepped into this role, the decision we made was to play a far more meaningful role in the lives of consumers and businesses. So we really started on a path to shift the company from a tax and accounting platform

Yeah, well, first of all, with our 40 years young, I've been with the company for half that time. And when I stepped into this role, the decision we made was to play a far more meaningful role in the lives of consumers and businesses. So we really started on a path to shift the company from a tax and accounting platform

Yeah, well, first of all, with our 40 years young, I've been with the company for half that time. And when I stepped into this role, the decision we made was to play a far more meaningful role in the lives of consumers and businesses. So we really started on a path to shift the company from a tax and accounting platform

to a platform company that businesses in essence can rely on us to be able to grow and run their business and consumers can power their financial prosperity. So that's the path that we started down about five plus years ago. But most importantly, I would say that we said, hey, we have to create experiences that in essence are done for customers rather than creating workflows where

to a platform company that businesses in essence can rely on us to be able to grow and run their business and consumers can power their financial prosperity. So that's the path that we started down about five plus years ago. But most importantly, I would say that we said, hey, we have to create experiences that in essence are done for customers rather than creating workflows where

to a platform company that businesses in essence can rely on us to be able to grow and run their business and consumers can power their financial prosperity. So that's the path that we started down about five plus years ago. But most importantly, I would say that we said, hey, we have to create experiences that in essence are done for customers rather than creating workflows where

People have to do the work to run their business and manage their cash flow or manage their personal financial life. We need to create done-for-you experiences where we deliver benefits and insights, like marketing is done for you. We manage your cash flow, quote to cash for you. Books, accounting, taxes are done for you.

People have to do the work to run their business and manage their cash flow or manage their personal financial life. We need to create done-for-you experiences where we deliver benefits and insights, like marketing is done for you. We manage your cash flow, quote to cash for you. Books, accounting, taxes are done for you.

People have to do the work to run their business and manage their cash flow or manage their personal financial life. We need to create done-for-you experiences where we deliver benefits and insights, like marketing is done for you. We manage your cash flow, quote to cash for you. Books, accounting, taxes are done for you.