Saurav Gupta

I started writing the code back in May of last year, but we made our first dollar in September and we've grown since then to 25K.

Hey folks, my guest today is Saurav Gupta.

He's a tech guy at heart turned sales enthusiast now building Senzilla.

It's his second startup in the AI space.

He's tried once before when he started an AI company doing CCTV video analytics.

It failed big time, but he learned a bunch of things that he applies to make Senzilla a bootstrap profitable leader in the outreach automation space.

Saurav, are you ready to take us to the top?

Let's go.

All right.

What kind of outreach are we talking about?

It's the typical outreach on those typical outreach channels like LinkedIn, email, calling, that kind of stuff.

But we started with LinkedIn because we feel, especially given the pandemic, social selling has really become more mainstream.

A lot of salespeople are now getting meetings just off of posting on LinkedIn.

So, you know, it's become this kind of, it's come of age, right?

And that's what we're trying to productize in a sense, you know, like getting meetings, getting sales meetings off of LinkedIn.

So we just help salespeople, you

run sequences on LinkedIn instead of email, right?

Because the average response rate to a cold LinkedIn DM is something like 15%, while the average response rate to a cold email is something like 2%.

So a lot of salespeople are now shifting to LinkedIn as their major channel.

This makes sense.