Savon

Yeah, word.

Do we want to talk about this big UMG deal with Even?

Come on.

Let's do it.

We could.

We could.

Um, but they've been acquired or partnered with UMG, um, partnered with, I've seen nothing that says acquired that they've been acquired.

I mean, I understand why the major labels would want that service, but I don't understand as an artist on a major label why you would want.

It's all independent strategies that are being utilized by major labels.

Yeah, I mean, when I saw it, when I saw it, I was like, okay, this is indeed confirmation that they are watching us.

This is the confirmation.

That the big boys are watching the little boys.

I mean, that's always the case, but yeah, they're watching not only the little guys, but

their ecosystems and their worlds and their groups they're creating and they're watching the discords and they're watching the super fans and they're watching what people are paying for bundles and they're watching what independent acts might be selling for certain projects.

They're watching what the artwork is doing.

They're watching, just consider yourself surveilled.

They're watching all of it and if they can implement it and help on a big, they're watching United Masters.

I think it's also an indication that streaming is not

Again, my question is just that what value are you adding as the major label now?

Just to be able to do it at scale and probably –