Scott Adams

Cause that's one of the things I talk about in there.

And he's my experience with him as a number of the case studies that are in there.

But one of the points of that book is, and this is a useful reframe.

Anytime you're getting negativity towards you, bad reviews from bad people are good reviews.

What do you do with good reviews?

You share them.

That's right.

Yes.

Uh, that makes me, uh, think a little about kind of taking screenshots of hate from you.

And anytime you get screenshots and like sharing, sharing it with it, knowing that context, when I promote books of mine, I regularly screenshot and share the one-star reviews.

And when you see the extreme, it's just, it just, it was just rather funny.

Now, in this case of this dress, any,

a semi-educated utility first millennial fashionista reads that review and goes, you're selling a dress has pockets.

Thinking what sizes, right?

So this negative review is like, blah, blah, blah, blah, blah, blah, blah.

The thing I'm looking for, because every millennial fashionista, she wants dresses with pockets in them, right?

Me too.

So even in the negative review, containing the negative review is actually the endorsement that people are looking for when they're shopping for.

And I have bought many products with

that was tucked into the one-star and two-star review.