Scott Adams

Remember surfing the web was something that was regularly used.

You would surf the web and feel like you were so much more educated than anyone else.

He called these people individuals.

With the D-U, it was spelled D-U-H.

And with little dashes, you can see individual.

It's an individual.

So it's portmanteau of individual and duh.

And the idea was that not only would these individuals try to make you feel stupid,

by saying duh to everything I've read about on the internet.

Duh, of course I already know that.

They would also share with you facts that they had learned because they were so educated and able to use the internet.

They were able to log on dialogue, right?

And they had this fantastic information that they uniquely possess being so educated and up to date and progressive, technologically advanced as a home computer user.

They would share something with you that they thought positioned themselves as all high and mighty,

to which you would go, uh, duh.

And so it works both ways.

Everything I've shared in the last minute is contained in that one word, that portmanteau of individual and duh.

He also created Loser Think, for example, the 2019 bestseller of his, where what he wanted to do was to take these cognitive biases and unproductive ways of thinking.

And he, ironically, he wanted to, let's say, impersonalize them.

Because often if someone is prone to cognitive bias, then there's a tendency for us to condemn that person as a person.