Scott Alldridge

They're going after everybody.

And it's become-

so crazy it's growing so fast 10 trillion this year in cyber um you know hacks that will happen that cost businesses that's supposed to grow in the next three years to over 20 trillion holy crap so it's going to double in three years it's crazy so i was just going to ask who the who the targets are but it sounds like just everyday mom and pop businesses exactly and that's really a lot of the reason that i you know kind of wrote the book there's an altruism to it that i kind of want to raise the tide that floats the boats of everybody being more aware about security and so

My, you know, the visible cybersecurity that we that we that I wrote is basically been pretty popular because people care about their cybersecurity.

And then realizing that the first book, you know, that's pretty big is a little technical.

And so for some of the more executive audience, I need to pay attention.

Business owners, presidents, vice presidents that maybe are being told by their I.T.

They're good.

They have a current provider that's managing their I.T.

and their cybersecurity.

How do they really know?

So I actually wrote the executive companion that really has no geek speak, as they say.

It's really written in more plain English.

Even like examples, like there's a Delayton 2 study of businesses, like this is what the average spend is on your IT spend.

And out of your IT spend, your information technology spend on your technology systems, here's how much you should be spending on cybersecurity.

So just like really real world examples of how do you prioritize cybersecurity and are you budgeting enough?

Got it.

A lot of things in the book is that it was really a lot of businesses need to go upstream because cybersecurity is such a threat to the business.

Like so many risks that really the board, you know, your board and your executive teams really need to be talking about cybersecurity.

They need to care about it.