Scott Beechuk

You know, he always he says, you know, you're not a special snowflake.

I think I'm I think I'm paraphrasing when I say that.

But, you know, there's always a way to model how to build a great startup.

And product development, the process around that, it's fundamentally broken.

Don't use engineering models to govern non-engineering processes.

And then the last piece of it is don't scale too quickly.

That is so important.

Companies that build from day one for the next 10 years, they're going to end up in this like quagmire of just soup.

It's hard to crawl out of that because you over-engineer.

And I think that that book really teaches a lot of great fundamental principles for building great startups.

So, you know, I...

I study every CEO that we look at, but that's not the right answer.

The right answer is CEOs that I admire quite a bit that have been around for a while.

Tony Hsieh is one of my all-time heroes, CEO of Zappos.

He wrote the book Delivering Happiness.

And for me personally, I think customer service –

is already and is going to continue to be one of the key transformational drivers for business to actually grow.

Customer service used to be viewed as a cost center for a lot of companies, but now it's actually viewed as an opportunity to drive innovation, customer satisfaction, and ultimately bottom line profit.

And so Tony is – he's brilliant.

He's also – he gives back to the community.