Scott Beechuk

Uh, you know, it's usually, Hey, uh, love what you're doing.

I I'm actually, uh, and I'm a VC, but I come from a software background, a company building background.

We'd love to talk to you about how you're building this amazing company.

And that's, it's kind of how we get started.

Favorite business book.

So this one's a little bit cliche, but there's a reason.

And I'm going to say Crossing the Chasm by Jeffrey Moore.

He kind of invented the technology lifecycle adoption curve and his diffusions of innovations model and choosing a target market, understanding the whole product concept and positioning the product, all that good stuff.

But the thing that really, really connected me with that book is that I actually had an opportunity to work with Jeffrey Moore while I was at Salesforce.

And he is as brilliant or more brilliant in person than he comes off in that book.

And the book is one of those quintessential publications that it just sort of transcends all of these bubble bubbles and trends and technologies.

It just applies broadly.

And ever since he published it, it's still relevant even today.

And so that's that's one of my top.

It's just a classic.

But more recently, Steve, Steve Blank and the four steps to the epiphany.

I mean, that is just if you want to learn how to build a lean startup.

I mean, that is the book to read.

And so it's kind of a model.

It's like a template you can apply to a startup.