Scott Chisholm

And then when you get to where it's emerging for really small organizations, that's where you see a little bit higher churn, just like S&B for profits.

But it's all about calibrating.

Again, coming back to that cost of fundraising, what's the ROI for that customer?

And we're actually working on a program now to right size the plans a little bit so that customers are in the right ROI plan.

So we didn't have, you know, we have four or five plans now and it's basically on a curve based on your online costs or your cost of fundraising rather.

In the early days, we didn't have that.

We were sort of a one size fits all for $4.99 and 2%.

So we've done a lot of right sizing for smaller customers to try to keep that retention as high as possible.

On a dollar basis, we've been above, you know, $100 for forever pretty much.

Yeah.

It's more like, it's actually more like 30, um, around there.

Yep.

Across everyone in terms of lifetime and our, and our, you know, our ratio of CAC to LTV has been, you know, as high as 10.

Like it's, it's always been over three.

It's, it's, it's, I think it's a healthy six right now or so.

San Diego.

So all 200, 218 people are in San Diego.

Uh, one's in

One's in France and one's in Washington.

I'm going to have to go with Andy Grove, High Output Management.