Scott Clary

A podcast is probably one of the hardest things I've ever had to grow.

A podcast is probably one of the hardest things I've ever had to grow.

And this is also why, I mean, you do video. I do video as well. I just built out a studio because I wanted to index on and rank on YouTube, which is, I mean, that's the second largest search engine in the world outside of Google. But outside of that, if you just do audio, nobody sees it. There's no organic reach.

And this is also why, I mean, you do video. I do video as well. I just built out a studio because I wanted to index on and rank on YouTube, which is, I mean, that's the second largest search engine in the world outside of Google. But outside of that, if you just do audio, nobody sees it. There's no organic reach.

And this is also why, I mean, you do video. I do video as well. I just built out a studio because I wanted to index on and rank on YouTube, which is, I mean, that's the second largest search engine in the world outside of Google. But outside of that, if you just do audio, nobody sees it. There's no organic reach.

Anyways, so to answer your question, to start, figure out your objective, your North Star for the podcast. So if you're just podcasting the podcast, unless you have the financial means to do it, it's going to turn into a very expensive hobby very quickly and a very time-consuming hobby. So I would say that you should figure out how the podcast helps your business objectives, whatever that may be.

Anyways, so to answer your question, to start, figure out your objective, your North Star for the podcast. So if you're just podcasting the podcast, unless you have the financial means to do it, it's going to turn into a very expensive hobby very quickly and a very time-consuming hobby. So I would say that you should figure out how the podcast helps your business objectives, whatever that may be.

Anyways, so to answer your question, to start, figure out your objective, your North Star for the podcast. So if you're just podcasting the podcast, unless you have the financial means to do it, it's going to turn into a very expensive hobby very quickly and a very time-consuming hobby. So I would say that you should figure out how the podcast helps your business objectives, whatever that may be.

Yes, correct. So I started a podcast outside of the business that I was in. For most people, that's not smart. For most people, they should start a podcast that supports the business that they're in, meaning that the interviews that you have or the subject matter that you capture or the questions that you ask are questions that your customers are asking.

Yes, correct. So I started a podcast outside of the business that I was in. For most people, that's not smart. For most people, they should start a podcast that supports the business that they're in, meaning that the interviews that you have or the subject matter that you capture or the questions that you ask are questions that your customers are asking.

Yes, correct. So I started a podcast outside of the business that I was in. For most people, that's not smart. For most people, they should start a podcast that supports the business that they're in, meaning that the interviews that you have or the subject matter that you capture or the questions that you ask are questions that your customers are asking.

Because that means that the content that you're creating is going to turn into content that is actually going to be actively answering questions that your customers care about.

Because that means that the content that you're creating is going to turn into content that is actually going to be actively answering questions that your customers care about.

Because that means that the content that you're creating is going to turn into content that is actually going to be actively answering questions that your customers care about.

So this is the second part of it. So not only is the content answering questions for your target customer, that if you do interview style, which I think is also a smart play if you're using it for a business objective, that hour where you're sitting with somebody that hour is a relationship building, rapport building hour.

So this is the second part of it. So not only is the content answering questions for your target customer, that if you do interview style, which I think is also a smart play if you're using it for a business objective, that hour where you're sitting with somebody that hour is a relationship building, rapport building hour.

So this is the second part of it. So not only is the content answering questions for your target customer, that if you do interview style, which I think is also a smart play if you're using it for a business objective, that hour where you're sitting with somebody that hour is a relationship building, rapport building hour.

So not only are you using it strategically to create content, you are also actively building rapport with somebody who could be a customer. So I think that's also a very smart strategy to use.

So not only are you using it strategically to create content, you are also actively building rapport with somebody who could be a customer. So I think that's also a very smart strategy to use.

So not only are you using it strategically to create content, you are also actively building rapport with somebody who could be a customer. So I think that's also a very smart strategy to use.