Escaping the Drift with John Gafford
Mastering Content Creation and Entrepreneurship: Insights with Scott D. Clary
Tue, 3 Dec 2024
Renowned host of the Success Factory podcast, Scott Clary, joins us. We embark on a journey through content creation, influencer marketing, and personal branding. Scott unveils his strategies for maintaining a sustainable content creation process, balancing three podcast episodes a week while avoiding the pitfalls of burnout. Throughout our conversation, we marvel at Sean Kelly's astonishing ability to churn out 23 podcasts in just one day. Our discussion takes us into the world of entrepreneurship, exploring the transition from traditional employment to owning a business. We reflect on the value of nine-to-five jobs as a springboard for entrepreneurial endeavors and highlight the power of leveraging acquired skills to seize new opportunities. We dive into the lessons learned from industry giants like Coca-Cola, drawing parallels with current events and uncovering strategies for reviving stagnant brands. This episode is packed with advice on how to craft a podcast that resonates with listeners while aligning with business goals, ensuring your content doesn't become just an expensive hobby. For those seeking to monetize their podcast, we share tips on authentic audience engagement and promoting products or services that truly align with your values. We tackle the challenges of public speaking and offer practical strategies to overcome anxiety, drawing from the experiences of seasoned performers. As we wrap up, we discuss the importance of storytelling and authenticity in building a loyal audience, showcasing how personal anecdotes can captivate and connect. Whether you're a budding entrepreneur or an established creator, this episode is a treasure trove of insights to help you navigate the dynamic landscape of entrepreneurship and content creation. CHAPTERS (00:00) - Conversation With Scott and John (05:08) - Navigating Entrepreneurship in Modern Society (12:56) - Path to Entrepreneurship and Ownership (19:19) - Evolution of Entrepreneurship and Brand Building (28:30) - Strategies for Monetizing a Podcast (32:58) - Monetizing a Podcast With Integrity (42:20) - Content Creation and Audience Engagement (53:06) - Overcoming Public Speaking Anxiety (01:03:50) - Building Audiences and Overcoming Challenges (01:16:16) - Boosting Podcast Engagement and Support 💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below! ☑️ If you liked this video, consider subscribing to Escaping The Drift with John Gafford ************* 💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company. ➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages. ************* ✅ Follow John Gafford on social media: Instagram ▶️ / thejohngafford Facebook ▶️ / gafford2 🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here: Listen On Spotify: https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9 Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283 ************* #escapingthedrift #scottclary #contentcreation #influencermarketing #personalbranding #sustainablecontentcreation #burnout #socialmedia #seankelly #entrepreneurship #traditionalemployment #business #cocacola #brandrevival #podcasting #monetization #authenticaudienceengagement #publicspeakinganxiety #storytelling #authenticity #entrepreneurialopportunities #contentstrategy #authenticendorsements #audienceneeds #intellectualgrowth #publicspeaking #impostersyndrome #buildingaudiences #support
Chapter 1: What insights does Scott Clary share about content creation?
nobody was talking about him five days ago yeah and now everybody's talking about him which i think is funny i think it's you know when ben shapiro's and they're saying the election was proof we don't want commercials like that that might be a little bit of a stretch but dude everybody's talking about this which is wild
And now, Escaping the Drift, the show designed to get you from where you are to where you want to be. I'm Jon Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along, escape the drift, and it's time to start right now. Back again, back again for another episode of The Quiet Storm. No, it's not The Quiet Storm.
It's the podcast that gets you from where you are to where you want to be. It's Escaping the Drift. And today, people in the studio, You know, again, awesome when you have a big event here in town. One of the advantages of living in Vegas is I can get these big speakers, man, that go to these big events and they come in here. So drop knowledge on you for like an hour.
And in studio today, we got a cat. Kind of a big deal. I'll say he is the host of the success factory podcast has a massive newsletter, massive online following has done incredible things in the world of business from having large exits to to continue to be an investor of things. And this is a dude that definitely has some tips. It's going to get you from where you are to where you want to be.
Ladies and gents, welcome to the studio. This is Scott Clary.
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Chapter 2: How can entrepreneurs navigate the modern job market?
What's going on?
How's it going, John? Dude, how are you, man?
Yeah, Vegas is a fun city to live in because then you get everybody coming through for events. That's smart. Easy city to live in. That's why I moved to Miami.
Is it? Yeah. See, I was going to move to Tacoma, Washington. I'm kidding. I would never.
I would say you're not going to get many people going to go to Washington.
Yeah, that's a joke. I wasn't really going to do that. But, oh, so you're in town this weekend, speaking at Todd Ault's event, Risk On 360. By the time you hear this, it will have gone, but you can hopefully check it out next year. And what capacity are you speaking for Todd? What are you talking about?
So we're talking about, so I'm doing a panel with my better half, Gina. Sean Kelly's on that panel. He's a mutual friend too. We're speaking about content, influencer marketing, building a personal brand, sort of the playbook that we've deployed because I have a good following. I have a good podcast, good newsletter, like you mentioned. My better half, she built a company called My Therapist Says.
So different demo than me, but they have about 8.2 million on their main account. They've been doing this for 11 years and they create memes. So she's going to talk about sort of her structure and framework for creating culturally relevant viral content. And then Sean built a massive podcast too.
Yeah, it's funny. Sean, we talked about this before we came on. Sean's podcast, if you haven't checked it out, Digital Social Hour, great. And Sean's just a machine. Like the dude, I talked to him the other night, and he did 23 podcasts in one day.
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Chapter 3: What are effective strategies for monetizing a podcast?
No, because it's funny, because our drop's here. We do a guest a week, so the guest comes out on Tuesday, and on Thursday, we do the weekly drop, is what it's called. It's like a sub-podcast of this, which is exactly that. It's me, 10 or 15 minutes, and normally what it winds up being
is through the course of doing this interview today you and i are going to hit on some sort of a subject at some point we'll figure it out eventually yeah then i'm going to think eventually what the fuck we're talking about but we're going to hit subject that i think deserves a little bit more delving into yeah or something will happen in the media cycle this week like i gotta tell you and we'll talk about this because i love this and this will probably be irrelevant because the media cycle is so fast by the time that comes up but i'll probably use these clips at a time
I'm definitely talking about the Jaguar thing this week, but not for the reason you think. Not for the reason you think. I think it's fucking brilliant. Everybody's hating on it. Okay, because you're going to appreciate this because you love to go granular with founders, right? As soon as I saw it, it reminded me of something instantly.
34.
34. You're not going to remember this. Tell me what it is. In 1985, Coca-Cola had a genius idea. They were doing taste tests all around the United States. Coca-Cola was. And they were losing taste test to Pepsi. So they said, okay. And Pepsi was advertising this like crazy that like all these blind taste tests, people were choosing Pepsi. They were choosing Pepsi. They were choosing Pepsi.
But they were being put on by Coca-Cola. No, no, no, no, no. Pepsi was doing this. So Coca-Cola comes out and says- Here's what we're doing. We're coming out with new Coke. We're changing our formulation for the first time in 100 years or whatever it was. We're going to add more. Well, I guess they took the cocaine out at some point.
I think that was before 1985.
Well, the 80s were a wild time. I don't know what to tell you. So they took the cocaine out at some point earlier than that. But they were going to add more sugar to it, right? So they added more sugar. And then they came out with new Coke. And everybody hated it. They fucking hated it. But everybody was talking about it.
And then after about six months of this disaster of new Coke, they formulated and came back out with Coke Classic.
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Chapter 4: How can public speaking anxiety be overcome?
The early me grew up in a family of comfort and predictability. My dad worked for the government in Canada. I worked for CSIS. So he was doing counterterrorism and intelligence, which is a very cool job. But I mean, it was still a nine to five government job. So entrepreneurship, working with, I mean, tech startup, that wasn't really where I came from.
But I think that so your podcast is called Escaping the Drift. I think that you're obviously very entrepreneurial, but there's a lot of people that were, you know, parents and grandparents that found a lot of comfort in a nine to five W2. And I think that, I think that our generation is realizing very quickly.
And as, as, as did I, that W2s are not going to be the way that we're going to really secure our freedom. And we're not going to be able to retire. We're not gonna be able to live like the life that we really want to live. And this, this sounds a little bit, like a talk track that you hear quite a bit.
But if you actually think about what our parents and grandparents went through and the pensions that they were receiving and the comfort and the security that they had from their jobs, I don't think many people can get that kind of comfort and security anymore. It doesn't exist.
You don't see big pensions being flown around.
No, exactly.
Outside of government employees and who knows how long that's going to last now with the new dose.
So early age, I was like, shit, how much money do I have to have in a bucket? And now my views of retirement have changed. But early stage was like, how much money do I have to have in a bucket if I want to retire at 65? Because I'm not going to be getting a pension from wherever I'm working. And it was a lot of money.
You start to do the math and you're like, well, if I'm only making X amount of dollars working at 95 in this company, that's really not going to get that bucket of money that I really want to live a good life until I die at 100, 120. God willing, right? So it was really a very logical decision to move away from traditional nine to five as quickly as possible. I started working in tech.
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Chapter 5: What is the importance of storytelling in building an audience?
Chapter 6: How can authenticity enhance audience engagement?
not that would be smart it would be super smart and when it happens and when it happens i don't know this is happening maybe they're just idiots but you know what you got to do by the way what's that when you do a podcast and you talk about like the future you have to be like super you have to you have to just have these like super prolific ideas and thoughts and you say them with 100 certainty and then it comes and then you can clip it in a year from now yeah but then all the that you say that doesn't work you just
You just delete. Okay, so here we are. Gary Vee does this all the time. For sure, 100% of the time.
I respect Gary Vee a lot, but he says a lot of shit and then he'll clip the stuff that went right.
It's like those gambling hotlines back in the day where you would pay like $100 and you would call and half the callers would get this game and half the callers would get the other way. So 50% of the time you're always right and you just keep working. You can look like a fucking genius, dude. Yeah. That was, dude, that was the hustle. So, yeah.
But anyway, so that's what's going to happen is you're going to see Jaguar use this negative press. They're going to revert back to the classic Jaguar everything, and they're going to be sort of relevant again. That's what I would do because they had to do something.
Right now, everyone hates them. Fuck, it was stupid. And Porsche is, they just put out an ad, not... calling out Jaguar, but saying like, if we were, I think it was, I can't do a Lippa. It was the one big celebrity, but basically you're saying like, if I was going to direct a Porsche commercial, this is what I would do.
And it's, that's the commercial is her just basically reinforcing all the Porsche values. Like that's what they're doing in the commercial and basically taking like a subtle stab at like, don't fuck with a good thing. Don't fuck with the classic. If they do that, what you're talking about to be smart though.
Nobody was talking about him five days ago. And now everybody's talking about him, which I think is funny. I think it's. You know, when Ben Shapiro's in there saying the election was proof we don't want commercials like that, that might be a little bit of a stretch. But, dude, everybody's talking about this, which is wild. I mean, it'll be interesting to see how long it dominates the news cycle.
Because, I mean, nothing dominates the news cycle very long.
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