Scott Ford

Thank you for having us.

Yeah, no, it's a it's a great question, you know, and we do these surveys annually.

And this year survey was really about how are people feeling, you know, just given the general economic environment and what we learned is

You know, people feel pretty good about the things that are within their control, right?

And they're doing a lot of the right things.

They're saving, you know, they're budgeting, they're cutting expenses where they can.

But it's the things that are outside of their control, right?

Like the overall economy, inflation, geopolitical environment.

That's where it's causing a lot of anxiety for folks right now.

Some of the insight suggests that the way people define, I guess, financial success really has kind of remained pretty constant.

People still want to own a home.

They still want to have a family.

They still want to be able to save for retirement.

And I think that what feels different, especially for Gen Z and millennials, that feels like it's out of reach for a lot of folks.

And they're just, you know, in some respects, some are even giving up a quarter of

of millennials and Gen Z people are giving up on the idea of owning a home and having a family.

That's right.

You know, it's interesting.

I mean, you know, we've all benefited from advances in health care.

People are generally trying to live healthier lifestyles.