A Crisis of Financial Confidence is Reshaping the American Dream— Here's How to Navigate It, With U.S. Bank
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What financial challenges are Americans currently facing?
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Today's episode is a really special one for me. A few months ago, I signed a deal with U.S. Bank. At the time, I was still dealing with the wake of the LA fires. I was living in an Airbnb. I didn't have a studio or even a couch to record from. My team and I had hoped that we would find a partner that would help us rebuild the studio and that this partner would want to support our work out of a shared belief in the importance of financial literacy. US Bank got what we were doing immediately. And this is probably the most personal partnership I have ever done. And I will forever be grateful for the heart that I've seen in US Bank, which is exactly what I want to see in the financial institutions I work with, and I'm sure you do too.
I have loved seeing how US Bank puts in the work to understand how people are feeling about their money right now. And what they've found this year is that there's a crisis in confidence when it comes to money. So today, to help tackle this crisis and help you feel more confident, I'm talking with Scott Ford, head of wealth management at US Bank, and Kate Phelan, California regional director of strategic wealth planning and advice. We'll get into what's really behind this financial anxiety, why younger generations feel like traditional success is out of reach, and how we can reclaim that sense of control even in the middle of economic chaos. We also get actionable, like how to prep for buying a home, what to prioritize at different life stages, how to approach retirement in a world where it's getting longer and less predictable, and what small money wins you can start today to build real momentum.
Scott Ford and Kate Phelan, welcome to Money Rehab.
Thank you for having us.
Yeah, great to be here. So I want to dig into the numbers here because a recent survey from U.S. Bank found that there is a crisis of confidence going on. And I want to understand what that actually looks like to you from the numbers and from talking to clients and customers.
Yeah, no, it's a it's a great question, you know, and we do these surveys annually. And this year survey was really about how are people feeling, you know, just given the general economic environment and what we learned is You know, people feel pretty good about the things that are within their control, right? And they're doing a lot of the right things. They're saving, you know, they're budgeting, they're cutting expenses where they can. But it's the things that are outside of their control, right?
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4 chaptersSpeakers
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