Scott Galloway

Ari Melber or Gutfeld, they're getting anywhere from 0.5 to, if they're stars, 10% of the revenue.

Podcasters capture 70% to 80% the talent.

So you're seeing a pretty serious migration of talent from traditional media

to podcasts.

So Megyn Kelly's show on Fox probably generated a lot more top-line revenue.

She's making a lot more money on a smaller revenue base of podcasting because she gets to hold on to 70% of it.

The general split among distribution and advertising and the talent, if the talent is iconic, is 70-30.

So that's why you're continuing, I think, to see these things grow.

In addition, advertisers, going back to the trust issue,

On Prophecy Media, we get CPMs or what we're able to charge advertisers, $45 for every 1,000 people that listen.

Because when you're in people's ears and they're doing something more intimate, walking their dog or doing their dishes, they don't skip the ads.

And again, they trust podcasters that triple the rate of broadcast cable hosts or influencers.

I'm shocked influencers have any trust at this point.

And so advertisers love it.

So you don't need to build as big an audience to have a more profitable business.

In addition, the audience is much more attractive.

So the average age of CNBC, Fox, and CNN is between 62 and 69.

The average age of a podcast listener is 34.

It's kind of half and half, but it does skew a little bit male, and it skews wealthy.

So a wealthy, young audience