Scott Galloway

male or professional is exactly ground zero for advertisers.

They absolutely love it.

And then the other X factor here that kind of, in my opinion, took podcasts over the top is Trump.

And that is a lot of people credit Trump's election victory, or at least the scale of his victory with him embracing podcasts.

And the stat I love is by him flying to Austin and going on Joe Rogan, he got more listens and views.

than Vice President Harris would have garnered if she'd gone on CNN, Fox, and MSNBC every night for two hours for two weeks.

And so everyone is embracing podcasts.

I can call pretty much anyone who claims they're not running for president, but they are, and they'll come on tomorrow on this podcast because they now realize this is a medium for swing voters.

That's the good news.

The bad news is that you said the Pareto principle, you know, 20% adds 80% of the value.

I'm not exaggerating.

I think there's probably data that it's 0.1% get 98% of the revenue and probably 140% of the profits because anyone in the bottom 99.9%

is losing money.

This is income inequality gone nuts.

This is high school basketball going to the NBA.

I'll give you the last word here.

Yeah, it's the stat that really pops out, and I'm going to parrot it, that you articulated that just blew me away, is that in terms of listenership, the spoken word now commands more share than music.

That just blows my mind.

So watch out, Taylor Swift, we're coming for you.

Sarah Fisher is a media correspondent at Axios and an analyst for CNN.