Scott MacGregor

It's huge. So I'm a big fan of handwritten notes and I'm a big fan of doing video birthday wishes and just random stuff. I think one of the concepts that I think a lot about is I always want to be one of one. So let's just take birthdays, for example. I guarantee that you get.

It's huge. So I'm a big fan of handwritten notes and I'm a big fan of doing video birthday wishes and just random stuff. I think one of the concepts that I think a lot about is I always want to be one of one. So let's just take birthdays, for example. I guarantee that you get.

a gazillion LinkedIn happy birthdays and you probably get, you know, a whole bunch of text and you get a whole bunch of this. But the number of video happy birthdays that you get is probably a very small number. So I think in anything that you do, you always want to think like, how can I be one of one? How can I show up where I'm the only person

a gazillion LinkedIn happy birthdays and you probably get, you know, a whole bunch of text and you get a whole bunch of this. But the number of video happy birthdays that you get is probably a very small number. So I think in anything that you do, you always want to think like, how can I be one of one? How can I show up where I'm the only person

a gazillion LinkedIn happy birthdays and you probably get, you know, a whole bunch of text and you get a whole bunch of this. But the number of video happy birthdays that you get is probably a very small number. So I think in anything that you do, you always want to think like, how can I be one of one? How can I show up where I'm the only person

that's doing this and sometimes it's not one thing but it's the accumulation of multiple things that you do that you become the only person in the world who's doing this for that person and when you do that when you're one of one you stand out i mean just think of it from a social media standpoint If I like a post of yours, I'm one of several thousand people that liked it.

that's doing this and sometimes it's not one thing but it's the accumulation of multiple things that you do that you become the only person in the world who's doing this for that person and when you do that when you're one of one you stand out i mean just think of it from a social media standpoint If I like a post of yours, I'm one of several thousand people that liked it.

that's doing this and sometimes it's not one thing but it's the accumulation of multiple things that you do that you become the only person in the world who's doing this for that person and when you do that when you're one of one you stand out i mean just think of it from a social media standpoint If I like a post of yours, I'm one of several thousand people that liked it.

If I comment, I'm now one of maybe a couple hundred. If I share it, now I'm part of just a very, very small number. So you just have to always be thinking of that concept. Like, how can I show up for this person so that I'm one of one and that I stand out and that they know that I care about them?

If I comment, I'm now one of maybe a couple hundred. If I share it, now I'm part of just a very, very small number. So you just have to always be thinking of that concept. Like, how can I show up for this person so that I'm one of one and that I stand out and that they know that I care about them?

If I comment, I'm now one of maybe a couple hundred. If I share it, now I'm part of just a very, very small number. So you just have to always be thinking of that concept. Like, how can I show up for this person so that I'm one of one and that I stand out and that they know that I care about them?

I do a couple different things. So one is I use my phone as my CRM. So all of the things that are important to me, I have in my phone. So significant others, kids, pets, addresses, cell phone numbers, birthdays, anniversaries, hobbies. It's all on my phone. The reason why it's in my phone and it's not in Salesforce is I always have my phone.

I do a couple different things. So one is I use my phone as my CRM. So all of the things that are important to me, I have in my phone. So significant others, kids, pets, addresses, cell phone numbers, birthdays, anniversaries, hobbies. It's all on my phone. The reason why it's in my phone and it's not in Salesforce is I always have my phone.

I do a couple different things. So one is I use my phone as my CRM. So all of the things that are important to me, I have in my phone. So significant others, kids, pets, addresses, cell phone numbers, birthdays, anniversaries, hobbies. It's all on my phone. The reason why it's in my phone and it's not in Salesforce is I always have my phone.

And if I'm on a Zoom call like this, I can go on my phone, which is right here, and I can look up and I can say, you know, hey, I hope Dylan had a great basketball practice today. you know, you got an opportunity to do that. So part of it is maintaining those relationships is I have all the data, all the important things in one spot that happens to be my phone.

And if I'm on a Zoom call like this, I can go on my phone, which is right here, and I can look up and I can say, you know, hey, I hope Dylan had a great basketball practice today. you know, you got an opportunity to do that. So part of it is maintaining those relationships is I have all the data, all the important things in one spot that happens to be my phone.

And if I'm on a Zoom call like this, I can go on my phone, which is right here, and I can look up and I can say, you know, hey, I hope Dylan had a great basketball practice today. you know, you got an opportunity to do that. So part of it is maintaining those relationships is I have all the data, all the important things in one spot that happens to be my phone.

And then with high impact relationships, I have a method, I have a strategy to maintain those. I call it my who's your Oprah list. So it's my list of people who are the most impactful and have the most access because I truly believe that the more access you have, the more opportunity you have to do good things in the world. And I use Oprah as the example.

And then with high impact relationships, I have a method, I have a strategy to maintain those. I call it my who's your Oprah list. So it's my list of people who are the most impactful and have the most access because I truly believe that the more access you have, the more opportunity you have to do good things in the world. And I use Oprah as the example.

And then with high impact relationships, I have a method, I have a strategy to maintain those. I call it my who's your Oprah list. So it's my list of people who are the most impactful and have the most access because I truly believe that the more access you have, the more opportunity you have to do good things in the world. And I use Oprah as the example.