Scott Martin

Yeah.

i i've told my son for many years i said listen when it comes to the game of game of golf it's way more important to be entertaining than good than good yeah so it's it like i keep going back to it's a fine line like you know if i want the brand to represent that you're going to be like that's a force of my want to be it's going to be a ton of fun but we're still going to play good golf and we're going to respect the course

So I think as we've talked, I'd love to create kind of an AI vision and marketing plan of I have about 100 different pet peeves of golf that just drive me crazy, right?

So I want to really start hammering on those, bring light, make them funny, show the personality side of the brand, and really kind of at the same time showcase this is what our brand is.

This is kind of what we believe in from a golf perspective.

But at the same time, maybe even help some of the courses when it comes to the people playing that they're taking care of the course and they're doing what they should.

And I, and I want to bring that in and I want to almost make it like where you're proud to wear it and it's like a family and you see someone else wearing it.

It's like, oh, nice shirt.

You know, like it's an automatic connection.

You tip the hat.

Yeah.

Yeah.

You see it a lot.

Cause I'm a big Ohio state fan.

If I wear my Ohio state stuff anywhere, people come up.

Oh, and it starts conversation.

but it's almost like a way to meet people.

And it's almost like being in Ohio, wearing something, Ohio state.

Like it's almost like you're part of like this unwritten family.

Right.