Scott Piergrossi
👤 Speaker
96
total appearances
Appearances Over Time
Podcast Appearances
99% Invisible
Ask Your Doctor About
Can I also respectfully correct you and say it's just Brand Institute?
99% Invisible
Ask Your Doctor About
Have you ever seen the movie Brain Candy?
99% Invisible
Ask Your Doctor About
And Brain Candy was about a new antidepressant drug that came to market.
99% Invisible
Ask Your Doctor About
But they have a scene where the marketing guy comes into the boardroom and he tells the story of how he thought of the name.
99% Invisible
Ask Your Doctor About
And everyone does like a slow applause.
99% Invisible
Ask Your Doctor About
And it's the opposite of how it actually works.
99% Invisible
Ask Your Doctor About
It's funny because clients will say, just give me an easy to pronounce name and we'll call this a win.
99% Invisible
Ask Your Doctor About
And then we present a slide, let's say of 25.
99% Invisible
Ask Your Doctor About
And we'll be lucky if we get to retain two of them.
99% Invisible
Ask Your Doctor About
They are all solely easy to pronounce.
99% Invisible
Ask Your Doctor About
And the client just like, nah, I just don't like it.
99% Invisible
Ask Your Doctor About
And I'm like, but that's what you asked for.