Sean Cannell

I think YouTube has the attention and it's not just, it's a lot of people consume their podcast in video format, but then YouTube music, it's going to distribute your podcast there as well.

Um, it's pretty wild.

Most people don't think of YouTube as a podcasting platform, but it is the leader.

Yeah, and I'm a YouTube premium user.

So even if I'm not watching them, I'll turn them on on YouTube and then just listen to the audio passively.

And those are huge platforms.

And I mean, the powerful thing about podcasting, anybody on the fence thinking about starting one is the distribution in both formats because you get to leverage multiple different platforms.

Yeah, I think there's some... That's probably one of the biggest themes right now for anyone that wants to start a podcast or a YouTube channel is feeling like competition.

Am I too late?

Is it too saturated?

And I don't think it is if...

You adapt, innovate in your creative.

I think that competition is highest for low effort content.

That lazy content doesn't work anymore.

If you just kind of dabble in it.

But if you're willing to just learn a few skills, you know, invest a little bit of time, even if it's still a side hustle, you can do well.

but it takes more intentionality and strategy.

Right.

So when you say lazy content, what do you mean by that?

Well, I think, let's talk for podcasting, for example.