Sean Cannell

So it's like, shoot, I got to film in 10 minutes.

All right, cool.

Let me just get some stuff.

It's not gonna be as good as if I had 30, but I, you know, 10 with AI, you could do this really quickly.

This is actually kind of a part of, we have a program called Video Ranking Academy and there's seven steps.

And the first two steps in our proprietary process and framework are reverse engineer and research.

So these are the two steps I'm talking about.

Step three is record.

So in reverse engineer and research, this is the activities and habits and routines that I'm doing first.

And.

Then we get into recording later.

And so I've reverse engineered angles, topics, his expertise, taking him to a place where he really has authority, maybe some good stories on stuff.

Of course, still going into it with curiosity for the conversation.

And then even some research, some keyword research still going into 2026.

Still works?

Still keyword research because people still search for things.

So things are less SEO based in a way.

But these days, my friend Neil Patel said it's not search engine optimization.

It's search everywhere optimization.

Because the language you use and the keyword phrases, they're still topics.