Sean Carson
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Podcast Appearances
and can help provide insight and perspective to improve their business. That's always something that I think people can tend to lose sight of, but it's an important one to focus on.
and can help provide insight and perspective to improve their business. That's always something that I think people can tend to lose sight of, but it's an important one to focus on.
Yeah, absolutely. I mean, I mentioned earlier, we take an inside out view. So we typically will spend several weeks with an organization once we're engaged. And the data analysis is a critical component of that. Many of these businesses, as you mentioned, they're mid-market size businesses. They don't have tremendous amount of internal resources.
Yeah, absolutely. I mean, I mentioned earlier, we take an inside out view. So we typically will spend several weeks with an organization once we're engaged. And the data analysis is a critical component of that. Many of these businesses, as you mentioned, they're mid-market size businesses. They don't have tremendous amount of internal resources.
So we try to support them in pulling together information and data that can be usable and help understand why where there's health in the business on the commercial organization and where potentially there could be, you know, some areas of opportunity. And so, you know, as we think about that exercise, that's critically important. Data analysis is first and foremost.
So we try to support them in pulling together information and data that can be usable and help understand why where there's health in the business on the commercial organization and where potentially there could be, you know, some areas of opportunity. And so, you know, as we think about that exercise, that's critically important. Data analysis is first and foremost.
From there, we can draw some assumptions about, And then we provide a lot of times, you know, what we call like a high, low or a probability index into those assumptions. And we're not talking about a lot. You know, it's typically two or three things that are executable within several weeks of And then some which tend to move forward into months. But our total engagements last 12 months.
From there, we can draw some assumptions about, And then we provide a lot of times, you know, what we call like a high, low or a probability index into those assumptions. And we're not talking about a lot. You know, it's typically two or three things that are executable within several weeks of And then some which tend to move forward into months. But our total engagements last 12 months.
And that involves all things that we're doing on the execution side, not just consulting. But one of our core components is we own the execution in conjunction with our clients as a way to mitigate risk to them.
And that involves all things that we're doing on the execution side, not just consulting. But one of our core components is we own the execution in conjunction with our clients as a way to mitigate risk to them.
Yeah, depending on where... they're resource constrained. In many cases, we can take an advisory role. We can be the interim CRO. We can support the CRO or sales leadership team with augmented sales talent resources. But we're working very, very tightly correlated with that team and owning the outcomes.
Yeah, depending on where... they're resource constrained. In many cases, we can take an advisory role. We can be the interim CRO. We can support the CRO or sales leadership team with augmented sales talent resources. But we're working very, very tightly correlated with that team and owning the outcomes.
And what I mean by that is, you know, we've got that revenue plan that we've helped to solidify with them. And then we're going to resource and staff both restructuring internal resources to align to that, or supporting them with some augmented personnel to help drive towards those outcomes.
And what I mean by that is, you know, we've got that revenue plan that we've helped to solidify with them. And then we're going to resource and staff both restructuring internal resources to align to that, or supporting them with some augmented personnel to help drive towards those outcomes.
And ultimately, it's SEG's responsibility to ensure that those targets are hit, or we need to continue to refine as a function of the plan that we've outlaid for business.
And ultimately, it's SEG's responsibility to ensure that those targets are hit, or we need to continue to refine as a function of the plan that we've outlaid for business.
Yeah, and it's a great point to surface up, Scott. So, yeah, demand generation, outbound, lead gen. Again, we're going to fill the holes or increase the areas of where opportunity may exist. Anything commercial falls into that category. We have a fully blown marketing and revenue operations team that supports our engagements.
Yeah, and it's a great point to surface up, Scott. So, yeah, demand generation, outbound, lead gen. Again, we're going to fill the holes or increase the areas of where opportunity may exist. Anything commercial falls into that category. We have a fully blown marketing and revenue operations team that supports our engagements.
So we work with a business that was an industrial manufacturer, domestically based. 90% of their organization was inbound via their e-commerce channel. And they knew at the time that they were...
So we work with a business that was an industrial manufacturer, domestically based. 90% of their organization was inbound via their e-commerce channel. And they knew at the time that they were...