Sean Cohen

You get to try out everything.

So really engage with the product, really engage with the different service functionalities that we have to offer, and give us a go.

But at the end of the day, you can be up and running sending opt-in emails to people who have requested your information that day.

By doing that, you get to put the web form on your website, start sending out follow-up messages, start sending out broadcast messages to really engage and see the value of the service.

That way, when you're up and running,

you do realize that there's going to be a charge that comes in on day 31.

Quite frankly, it's part of a test.

We want to make sure that we are working with people who really need the service.

And we want to be opportunistic in making sure that a dollar isn't a barrier for someone or any amount of money is a barrier.

If you're an entrepreneur, much like us, we're metrics obsessed.

And we want to be testing everything as much as possible.

At any one particular time, we are split testing numerous things across our site.

So testing $1 versus free trial, quite frankly, is a test for us.

I think the free trial obviously will win out, but we want to make sure that we can— The free trial without $1, right?

Without $1, yeah.

It will win out.

By how much?

Yeah, I think it's going to be around that particular area.

So it's going to be a home run.

Yeah, absolutely.