Sean Cohen

I mean, because, again, we're tracking this based on conversion rates.

Right.

And we know based on the the the traffic that we're driving to our various conversion pages, you know, we're tracking what those conversions are based on a dollar and based on free trial.

And we also have, you know, legacy information knowing when we didn't have either one of them so we can use that as our baseline.

So again, yeah, we look to test all of that stuff.

But again, the free trial, although it is a test, again, it's just about us being able to provide value out of the gate.

And that's what it's really about for us.

I mean, when I said we're a service company, that's really what we are.

And anyone who runs a SaaS product, I hope, would feel the same way.

It's about the customer.

And it's about providing a remarkable experience for them as quickly as possible.

Engage in that relationship and then build from there.

So we have just about 120,000 paying customers using our service as of today.

You know, we are 17 years old.

You're right.

The landscape is absolutely competitive.

And we've seen lots of companies come and go in this space.

In fact, quite literally, they come and go every day.

It is not for sale currently.

We're still interested in growing the business.