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Sean Cohen

๐Ÿ‘ค Speaker
155 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

You know, on the other side of it, we know, you know, Jeff Bezos is famous for saying you create a bad experience for someone.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

They're going to tell a million people.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So we try to err on that side of one to two referrals per customer, you know, really wow them with service, knock their socks off and go from there.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Our monthly churn rate is in the single-digit percentages.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So it does fluctuate on a pretty regular basis.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We try to keep it below 10%, obviously much, much lower.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Much lower than that.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We're looking at like a 4% churn rate, 3% on average.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Yeah, and it's much lower than that.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We're looking at somewhere in the neighborhood of 20%.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So we try to keep profitability as high as possible, which is why we're not willing to sacrifice profitability for top line.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

I'd say two places.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Our blog is the best place for great resources.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We do lots of information-based education, and it's all absolutely free.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

You can go to blog.aweber.com, or you can follow me personally on Twitter.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Twitter, it's S-Cohen, S-C-O-H-E-N.com.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

You know, I tend to tweet as much as possible, but really continue to be engaged with our customers and people who are just interested in email marketing or SaaS businesses.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

You know, if you like what you heard today and you want to talk to me more about it, just tweet at me.