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Sean Cohen

๐Ÿ‘ค Speaker
155 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

I've gone from customer solutions to COO in the last 14 years.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Uh, our, our average customer is paying us in between the 19 and the, and then it's scales from there.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So our, our average customer is going to come in and pay us $19 a month.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Um, you know, and then we have obviously customers who come in and they grow their business to, you know, millions of subscribers.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Um, but we have a lot of people who just get started because we do focus in on that.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Um, you know, that small business, I'm looking to get started, grow my business niche, and that's really our, our sweet spot.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Again, that's all about lifetime value, right?

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So depending on what the lifetime value is for the customer, we're going to do a tremendous amount of sort of the normal digital marketing spend, PPC and digital display and things like that.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

But where we are heavily weighted is in referrals.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We have an affiliate program and we actually have grown a lot of our business based on

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

referral.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

It's 30% recurring lifetime.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Wow.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So for the lifetime of that customer, you know, and again, if they could come in and they are a $19 customer, that commission, you know, is so-so.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

But again, a lot of our customers are growing.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

So we have affiliates who are making, you know, five figures a month for referring the business to us.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

But again, it's also about scale.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

We feel like you create a remarkable experience for someone.

SaaS Interviews with CEOs, Startups, Founders
Aweber Shares Revenue Numbers, Customer Count, Future

They're