Sean Cohen
๐ค SpeakerAppearances Over Time
Podcast Appearances
I've gone from customer solutions to COO in the last 14 years.
Uh, our, our average customer is paying us in between the 19 and the, and then it's scales from there.
So our, our average customer is going to come in and pay us $19 a month.
Um, you know, and then we have obviously customers who come in and they grow their business to, you know, millions of subscribers.
Um, but we have a lot of people who just get started because we do focus in on that.
Um, you know, that small business, I'm looking to get started, grow my business niche, and that's really our, our sweet spot.
Again, that's all about lifetime value, right?
So depending on what the lifetime value is for the customer, we're going to do a tremendous amount of sort of the normal digital marketing spend, PPC and digital display and things like that.
But where we are heavily weighted is in referrals.
We have an affiliate program and we actually have grown a lot of our business based on
referral.
It's 30% recurring lifetime.
Wow.
Yeah.
So for the lifetime of that customer, you know, and again, if they could come in and they are a $19 customer, that commission, you know, is so-so.
But again, a lot of our customers are growing.
So we have affiliates who are making, you know, five figures a month for referring the business to us.
But again, it's also about scale.
We feel like you create a remarkable experience for someone.
They're