Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Sean Cole

πŸ‘€ Speaker
277 total appearances

Appearances Over Time

Podcast Appearances

99% Invisible
Ask Your Doctor About

Pissing contest.

99% Invisible
Ask Your Doctor About

Sorry.

99% Invisible
Ask Your Doctor About

Anyway, that's why Scott, when he talks about these drugs, is he's pretty circumspect.

99% Invisible
Ask Your Doctor About

He'll name a drug and then be like...

99% Invisible
Ask Your Doctor About

It comes from this.

99% Invisible
Ask Your Doctor About

I mean, if you were potentially able to extrapolate that connotation, because nobody wants to come right out and say like, you know, take, you'll definitely sleep through the night at all.

99% Invisible
Ask Your Doctor About

It's on sale.

99% Invisible
Ask Your Doctor About

You know, they want some plausible deniability.

99% Invisible
Ask Your Doctor About

Another thing the FDA very much wants to avoid is christening a new drug with a name that sounds or even looks too much like a drug that's already out there, which is a big deal.

99% Invisible
Ask Your Doctor About

in terms of our actual physical safety.

99% Invisible
Ask Your Doctor About

Medication errors kill people, and sometimes it's because of that look-alike, sound-alike problem.

99% Invisible
Ask Your Doctor About

And there's this sort of poster case that people point to regarding that kind of mix-up.

99% Invisible
Ask Your Doctor About

In short, this one patient was admitted to the hospital.

99% Invisible
Ask Your Doctor About

This is like the late 80s, early 90s.

99% Invisible
Ask Your Doctor About

They had a lot of health issues, including an ulcer for which the doctor prescribed Losec.

99% Invisible
Ask Your Doctor About

But the attending nurse gave her Lasix and the patient ultimately died.

99% Invisible
Ask Your Doctor About

So the FDA got involved and said, you know, you got to change one of these names.

99% Invisible
Ask Your Doctor About

And somehow it was decided that Losec would be the one to change.

99% Invisible
Ask Your Doctor About

Oh.

99% Invisible
Ask Your Doctor About

Yeah.