Sean Cole
👤 Speaker
277
total appearances
Appearances Over Time
Podcast Appearances
99% Invisible
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I mean, in every case, they want to come up with something totally new if they can manage it.
99% Invisible
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A singularly unique name is the goal.
99% Invisible
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Trademarkability, for one thing, and just plain marketability.
99% Invisible
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But the main factor driving this ceaseless crusade for nominal innovation, Roman, is the FDA.
99% Invisible
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Number one, what a drug seems to be promising.
99% Invisible
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The FDA doesn't want a name to sound like, oh, this is some miracle drug.
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That is benign prostatic hyperplasia.
99% Invisible
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That same enlarged prostate condition that was the very first inspiration for the name Viagra.
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I know how to determine maximum flow.