Sean Ellis

It was cash flow positive the whole time we were scaling growth there.

You're pronouncing that correct, yes.

So it was, it was customer insights.

So I'm such, I'm really passionate about figuring out what's going on with customers because they hold the keys to really figuring out your growth in the business.

And so, um, we actually acquired that business, um,

uh, I think 2012.

And we acquired it from kiss metrics.

It was called kiss insights at the time.

Really?

That was kind of this little side business.

Didn't have much revenue, but I liked the product.

I'd been an advisor there and actually encouraged them to build it.

And when I saw that they weren't doing a whole lot with it, I asked if I could acquire it.

And, uh,

Took it over and built it up to millions of dollars in recurring revenue.

And then we sold it, yeah, a year ago.

But it was basically – it's on a website.

You can target based on specific behavior of a user on a website and understand – like if they're abandoning a page, you can understand why did you decide?

Just like I was saying with LogMeIn, why did you decide to –

Sign up for this software, but not download this software.