Sean Ellis

And the insights that you can get from those sorts of questions are super powerful in A-B testing and trying to improve the customer experience.

We never disclosed it, but it was- Less than what?

It was like-

It was way below $100,000 a month.

Millions in ARR.

That's as far as I'll go with it.

Based on the acquirer, on my acquirer, I have an NDA on disclosing where the revenue is on the business.

A company called Xenon.

They basically, it was a very cashflow positive business.

We were using a lot of the cash to fund what we thought as kind of our long-term, what really interested us on the growthhackers.com side.

And so it was an asset sale of that business.

And Xenon basically buys businesses and

Generally buys businesses that don't have a lot of strong operations around them.

But in this case, they were able to do it on a revenue multiple that made sense for them.

And so we had a lot of the good operations in place.

I wanted to sell it.

Like for me, I was I just saw what we were doing with growth hackers as something that I thought could be that billion dollar company.

And so for me, I wasn't trying to get top dollar for it.

I was really trying to take a distraction off of my plate and go all in on where I thought the future was in the business.

I have almost a seven figure advance on the book so that we're not losing money.