Sean Malarkey

I understand because it's kind of abused, but literally what's driving the change is providing more value.

And I say that, and it does sound corny and cliche, but this change should ultimately be a much better value for our consumers, not just from a price standpoint, but from price plus what they actually get when they become a customer from Inspired Marketing.

So we're making some pretty cool changes that if all goes well, it's a giant win-win-win for everybody.

So for the authors that we publish, for the customers that consume our content and get value from what they learn from us, from a price standpoint, everything.

So for us, we should, I mean, it should drive revenues up.

That's the theory.

So all around, I mean, at the root of it all, Nathan, it's providing more value and also simplifying the business and the business model a little bit.

Yeah, so we're an e-learning company and we have e-learning trainings or just digital trainings and these are mainly marketing-related training or solely marketing-related trainings mainly around the social niche.

So if you want to learn how to use Facebook to grow your business via a fan page or if you want to learn how to use ads or video marketing or use LinkedIn to generate more contacts and leads and sales,

email marketing, webinar marketing, you name it.

So that's kind of our focus is all around those topics.

All of them, to be honest, all of them.

Probably our LinkedIn training.

Okay, so if we- For whatever reason, always is kind of leading the way.

So they are buying basically a handbook or a guidebook or a playbook to how to use LinkedIn to grow their business.

And that method or path that you might choose to grow your business may be different depending on how your business is.

So the training kind of covers the entire platform and how to use it.

So if you want more contacts so that you can become a bigger force in your industry or if you want more traffic to your website so you can

generate more interest in your product or your business and generate more sales, you can do that.

Or if you want to create a community so that you're seen as a leader within that community, we talk about how to use groups for that.