Sean Malarkey

Does that make sense?

So one of the biggest things for us is, and we're in the process right now of redoing the sales page and doing testing on it, and we are seeing conversions almost doubled.

So it's pretty fascinating.

A new design, a new look and feel, and then we've edited the copy just a little bit.

So it's kind of all-encompassing.

No, the only thing that might be, because everything you can say, it's hard to say this color changed it or that or this.

If I did a true A-B test where I had the new page versus another new page, like the same page with different color change or something, I could tell you that.

But it's just such a dramatic change from the old page to the new one.

It was more just let's get it up to date with the times.

It had been almost two years since we'd updated it.

And it's fascinating how fast the web changes.

So our focus going forward is instead of updating these pages once every two years, let's do a continual A-B test where we're updating elements.

I guess we probably had 400 customers last month.

You mean how much did we spend to drive that or how much did that revenue represent of our total revenue?

Probably continually about a quarter of our revenue.

Cool.

Losing My Virginity.

I like to have fun.

No, I love it.

I love it.